There isn’t a single farmer on staff at TBWAChiatDay N.Y., but that didn’t stop the agency from creating a program for Lay’s called Golden Grounds that had roots–literally–in the soil. The early 2022 project, launched in the football-frenzied lead-up to Super Bowl 56, took dirt from NFL stadiums around the country and used it to…Read More
There’s being stretched thin, and then there’s Kevin Hart’s current schedule. The actor/comedian/media mogul/entrepreneur extraordinaire is phoning in for a chat at the end of yet another overstuffed day. That morning, he flew to Atlanta from Charlotte, N.C., where he performed the previous night during his 60-city Reality Check standup U.S. tour. Then he put…Read More
Last year, it was a bit of a struggle to honor innovative and breakthrough IRL campaigns, given that the world was still largely hunkered down during the pandemic. But for our fourth annual Experiential Awards, there was no shortage of outstanding activations to highlight as consumers began to adapt to the new normal–and were champing…Read More
Advertisers, like consumers, are operating in what Advertiser Perceptions’ Stuart Schneiderman describes as a “very mixed economy.” “Inflation and interest rates are rising, supply chains are tightening and consumer sentiment is declining–yet businesses continue to add jobs and increase production,” said Schneiderman, evp of business intelligence at the ad industry insights firm. So Advertiser Perceptions…Read More
If you apply for something with a 99% rejection rate (which is more common than it sounds–job openings, sales pitches, fellowships, journals, etc.) that’s pretty close to 100%. Something with a 99% certainty is generally considered a sure thing.
Hence this Journal, which promises to reject every single person who submits an article.
The absurdity of it is the point. Submitting to them feels effortless and without a lot of drama, because you know you’re going to get rejected. So instead of becoming attached to the outcome, you can simply focus on the work.
That’s a useful approach to the rest of the things we apply to.
The HP Omen, a premium gaming laptop with “tempest cooling” technology, is so high-powered it needs its own designer air. And maybe consumers could use some extra nitrogen and oxygen, too. That’s the premise, anyway, of a quirky campaign from Wieden+Kennedy Portland that gives away free cans of air and drops a short film made…Read More
On Episode 4 of Brandweek: The Podcast, senior producer Al Mannarino and general manager of podcasts John Heil sit down with Adweek social editor Sami Lambert and content creator/strategist Abraxas Higgins to discuss the top moments of Day 4, including sessions with Kevin Hart, Kristin Cavallari and Shake Shack CMO Jay Livingston, plus a look…Read More
In the same way that Silicon Valley became the place to be for tech, Miami has quickly become a hub for venture capitalists and Web3. From allowing citizens to pay city taxes via cryptocurrency to proposals for paychecks to be received in Bitcoin–the city is at the cutting edge of this revolution. Jesse Kirshbaum, CEO…Read More
Verizon was a player in the metaverse before it even had a name–experimenting with customer experiences before rules or measurement were formulated, or the space was even fully realized. Why? Because it’s a boundary-busting, inclusive-first space to bring people together, enable community, and allow for creativity and exploration. Verizon’s chief creative officer Andrew McKechnie joined…Read More
If you walk through life reeking of booze, you might be considered a lush, fairly or not. But a cheeky brand called Monkey Shoulder and actor-comedian Joel McHale are here to turn that notion on its head. It’s perfectly acceptable to smell like whisky, according to the spirits company and its spokesman, if that scent…Read More
