TBS has canceled Full Frontal With Samantha Bee, as the show becomes the latest casualty following the Warner Bros. Discovery merger. The cable network confirmed the news to Adweek, saying that the decision to end the show–which ran for seven seasons–comes as the company continues to shape its new programming strategy. “Full Frontal With Samantha…Read More
The newest revenue-sharing option from Meta may be music to the ears of creators on its platform. The company began rolling out Music Revenue Sharing, which enables video creators to include licensed music in their videos on Facebook and earn a share of in-stream ad revenue, while a share of revenue also goes to the…Read More
Ogilvy network creative agency David Madrid has named Saulo Rocha, one of its founding executive creative directors, as its chief creative officer. Rocha, who has been with the agency since its launch in 2019, has been promoted to the role while Andr? Toledo, who moves from ECD at David Madrid to a new post as…Read More
Just how easy is MNTN’s self-serve Performance TV platform? According to CCO Ryan Reynolds, it’s so easy that veteran stunt entertainer Steve-O can help you navigate it while a Carolina Reaper sets his internal organs aflame. Today, MNTN released a new ad by Maximum Effort that demos its easy-to-use marketing software for small businesses. In…Read More
Netflix is having a miserable year. The streaming giant shed 200,000 subscribers in the first quarter of 2022 — its first loss in more than a decade — and dropped around 1 million more in quarter two. The company’s woes have sparked concerns that video streaming is dying, but research suggests that there’s plenty of life left in the sector. A May study by Hub Entertainment Research estimated that 89% of US consumers subscribed to one in streaming service in 2022 — an 11% increase on the previous year. “Netflix’s subscriber loss in Q1 of 2022, and its anticipated losses…
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In the latest of Forrester’s agency Wave reports, VMLY&R and Omnicom Performance Marketing Group (OPMG) came out as the top leaders, with the market research company scoring the agencies high on strategy and current offerings. The report, released today, analyzed 13 agency networks, scoring them in 17 categories ranging from creative services to strategic vision…Read More
Instagram now allows users to choose between two formats when remixing a Reel on the photo- and video-sharing application. Users can have their Remix appear alongside the original video, and they can also have their video appear after the original video. Our guide will show you how to add your remix to the end of…Read More
Meta rolled out a training hub to provide educational resources to small and midsized businesses in Ukraine. Free educational resources, training and workshops available via the hub include: Information about local partnership programs. Inspiring stories about successful businesses in Ukraine. Meta Blueprint, a global education program aimed at helping participants expand knowledge of and develop…Read More
TikTok allows users to turn on screen time break reminders that will notify them when it’s time to take a break from the video-sharing application. When turning on these reminders, users can decide how long the app will wait before sending a notification. Users can choose a time limit between five and 60 minutes. Our…Read More
New game releases attract more attention than the biggest of the summer movie blockbusters. A lot more. In fact, it was years ago that entertainment moguls learned to schedule movie releases such that they wouldn’t conflict with the release of highly anticipated new PC and console gaming titles. Failing to do so took money out…Read More
