Sports metaphors are often the stuff of narrative clich?s, but in the wake of Patagonia founder Yvon Chouinard’s announcement last week that the company would transfer its full ownership to a nonprofit trust, a climbing metaphor is apt. Patagonia is most definitely climbing into the lead, not just for other purpose-driven companies but also for…Read More
Los Angeles Tourism has launched its first new ad campaign since April 2021, when it welcomed vaccinated visitors with the message, “Your comeback starts here.” The centerpiece of the new campaign, which bears the tagline “Now Playing,” is a 30-second spot voiced by actor Jenifer Lewis, known for her role as the matriarch of ABC’s…Read More
Fundraising for your political campaign? Not on TikTok. The video creation platform updated its policies on political accounts Wednesday, with the midterm elections in the U.S. just weeks away. Political advertising was already banned on TikTok, both in the form of paid ads or creators being paid to produce branded content, and the platform is…Read More
British chain Costa Coffee has appointed Wunderman Thompson as its global agency of record for brand strategy. The WPP agency will also serve as the brand’s creative agency in the U.K, taking over from BBH London, which was working with it on a project basis. The appointment means the WPP network has claimed another portion…Read More
A number of countries around the world have sought to combat childhood obesity by making it illegal to market food and drinks to kids, which has led some of the biggest manufacturers in the U.S. to voluntarily change their strategy. Kraft Heinz’s Capri Sun is instead targeting parents with a “Your Kids Will Never Know”…Read More
The power of diversity and inclusion in the ad industry holds significant value beyond morality–it is a gateway to sharing better stories and driving culture. Still, the people driving those efforts continue to face the racism, homophobia, transphobia and elitism that continue to prevent the ad industry from modernizing. To combat racism and change the…Read More
It’s all fun and child’s play until a 34-year-old killer doll decides to let loose inside a brewery. Luckily, Elysian Brewing can turn just about any moment into an opportunity to make a new, holiday-ready beer. To kick off Spooky Season, the AB InBev brand partnered with USA Network and Syfy for a new, limited…Read More
California passed a new law requiring online platforms like Instagram, YouTube and TikTok, as well as online services, products or features accessed by children to install guardrails for users under 18. The law, called the California Age-Appropriate Design Code Act (CAADCA), also prohibits online sites likely accessed by children from using their personal information, collecting…Read More
The streamers spoke, and Twitch listened: The Amazon-owned streaming platform updated its policies to remove gambling sites. A scandal that came to light last weekend involving U.K.-based streamer ItsSilker scamming money from fellow Twitch streamers to pay off gambling debts led high-profile streamers including Ludwig, Mizkif, Devin Nash, Hasan Piker and Pokimane to threaten to…Read More
Cannabis and celebrities go together like blunts and snacks, with movie stars, rappers, rockers, TV hosts and other famous faces crowding into the space. Being alive isn’t even required: Garcia Hand Picked, which dropped more than two decades after Grateful Dead frontman Jerry Garcia died, has done brisk business over the past few years. But…Read More
