At Neiman Marcus, the directive for Holiday Shopping Season 2022 was crystal clear: Experiences are the ultimate luxury. For the retailer, that could mean anything from spending the season gathering in celebration of the holidays with (impeccably dressed) loved ones, or a getaway to a five-star resort in Napa Valley with friends for a weekend…Read More
Virgin Group is trying to defend its brand against international brewer Heineken’s attempt to invalidate its trademark of the “Virgin” name ahead of the release of non-alcoholic beer Desperados Virgin in the U.K. The company has asked the High Court in London to throw out Heineken’s legal motion, according to a report by The Times….Read More
Angelic Vendette, the head of marketing of fitness brand Alo Yoga, sees the job of a CMO as far more than most job descriptions call for. “You will be involved in strategy, operations, the tech front, innovation. It really isn’t just about creating campaigns.” Vendette, who has been with Alo since March 2021, joined us…Read More
Twitter kicked off a pilot in Brazil last year with global news agency AFP to help elevate credible news and information in Portuguese, and the social network said Thursday that it is expanding the scope of that partnership to cover Spanish-language content curation in Latin America Spain and the U.S. The company has similar curation…Read More
The creator economy has arrived, and there’s no turning back. Whalar, a creator commerce company that is powering the creator economy by working with brands, influential creators and the leading social platforms to drive growth for all, has launched one of today’s most popular podcasts for the booming creator economy. Today, there are more than…Read More
According to The Small Business Blog, there may be as many as 37.8 million influencers on social platforms across the world–and as many as 40,000 reach followings of more than 1 million. Yet even among that rarified group, few can boast the kind of celebrity status enjoyed by a fresh-faced Irish bloke named Se?n William…Read More
Hearst Magazines has named Tortoise Media’s Katie Vanneck-Smith as its chief executive (CEO) in the U.K. Vanneck-Smith, who succeeds interim CEO Simon Horne, will take up her post starting in December. She will report to Hearst president and chief executive Steven R. Swartz, Hearst Magazines president Debi Chirichella and Hearst Magazines International president Jonathan Wright….Read More
For a few years there, things weren’t going well for Pizza Hut. Sales were struggling. Domino’s was growing. And this was before the pandemic, which made everything more complicated. But that was then. Last year, Pizza Hut’s global same-store sales increased 7% compared to 2020. Trade publication QSR magazine named Pizza Hut its Transformational Brand…Read More
When considering a new credit card, which is better: hearing about the cool perks or experiencing them firsthand? Based on new work for Chase Sapphire Reserve, one need not guess which method actor Michael B. Jordan prefers. The brand launched a new campaign by agency Droga5 starring Jordan alongside a number of high-profile figures, including…Read More
TikTok allows users to sync their device’s contact list with the TikTok mobile application in order to find any of their contacts who also use the video-sharing platform. After a user syncs their contacts with the TikTok app, their contacts will be synced again periodically to keep them up to date going forward. If users…Read More
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