Ashley Rosebrook, chief creative officer at e.l.f. Beauty is a trailblazer with 25+ years of experience in global brand creation and revitalization. With a mindset that anything is e.l.f.ing possible, Rosebrook builds brands that disrupt industry norms, shape culture and connect communities through inclusivity, positivity, and accessibility. Rosebrook stopped by for a chat with Adweek…Read More
Behind some of the world’s most recognized brands today is a collective of powerhouse women CEOs. Some of them, including leaders at Olaplex, Casper, and BBH, joined Adweek during the Women Trailblazers Summit to discuss their experiences as the leading forces behind their brands and what it takes to make it in today’s competitive landscape….Read More
The world’s largest fitness brand, Anytime Fitness, has selected Mischief @ No Fixed Address as its creative agency. Mischief will be tasked with leading creative support such as long-term brand development and campaign creation for the fitness giant. To kick off the search, April Anslinger, the global chief marketing officer of Anytime’s parent company Self…Read More
The social publisher ATTN:, which specializes in creating content specifically for consumption on platforms like Facebook, Instagram, YouTube and TikTok, announced the launch of its in-house creative agency on Thursday morning. The agency will open a third line of business for ATTN:, which currently generates revenue through brand partnerships and production studio offerings. The publisher…Read More
The Lollapalooza-themed cover of the July 28 issue of Billboard comes to life via augmented reality thanks to Snap Inc. The festival is taking place in Chicago Thursday through Sunday (July 28 through 31). As part of the multiyear partnership between Snapchat’s parent and Live Nation, Snap’s Arcadia creative studio built an activation where scanning…Read More
Human beings are inherently social creatures, having existed in close-knit hunter-gatherer groups for most of our 200,000-year history. Now we live in a world that is more connected than ever. 5 billion people have access to the internet. Revolutionary communication technologies like Facebook are free to use. These miracles should satiate our ancient need for community, right? Not quite. Paradoxically, loneliness is on the rise. There are many factors at play, but our increasingly virtual living has a lot to do with it. It’s often the same tools that allow people to interact anywhere at any time making them feel…
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With Germany set to face England in the UEFA Women’s European Championships 2022, sponsor Volkswagen (VW) will aim to capture the talking points as its social media campaign, fronted by a tiny car that has captured audiences’ hearts, makes its final appearance. Following on from the Men’s European tournament last summer, which featured a miniature…Read More
Those who enjoy “secret menus” may automatically think of brands such as McDonald’s, Starbucks and Chick-fil-A. However, craft sparkling water brand Aura Bora is taking a different approach to the secret menu in order to build consumer intrigue and loyalty. For its latest direct-to-consumer marketing approach, Aura Bora released a secret menu of its own,…Read More
For the first time ever since going public in 2007, Meta (aka Facebook) reported a decline in quarterly revenue year over year. The company’s revenue was $28.82 billion — a 1% decrease from $29.07 billion in the second quarter of 2021. What’s worse, it forecasts that growth in the third quarter could fall even more, in the range of $26-28.5 billion. Who’s to blame? Meta attributes this to “the continuation of the weak advertising demand environment” they experienced throughout the second quarter, which they believe “is being driven by the broader macroeconomic uncertainty.” In a Facebook post, Mark Zuckerberg also…
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In some people’s childhoods, cereal mascots Tony the Tiger, Coco the Monkey and Snap, Crackle and Pop were familiar fixtures at the breakfast table. But in recent years, these classic brand characters have lost their sheen, as health advocates warn of the high sugar content of many mainstream breakfast cereals. A campaign from a new…Read More
