U.S. retailers might not have a happy holiday season, according to the results of a new survey on consumer habits from ecommerce service provider Digital River. The data showed 38% of U.S. adults expect to spend less at Christmas, compared to 32% who don’t plan on cutting costs. The survey also found most consumers have…Read More
The acquisition for British headquartered ad-tech platform Iponweb has been completed by Criteo in a deal worth less than the original $380 million that was initially agreed upon. Global commerce media company Criteo proposed the agreement to accelerate its commerce media platform strategy targeting enterprise marketers while offering further monetization opportunities for media owners, including…Read More
Litigants could game Wikipedia to influence legal decisions, according to new research. A study led by Neil Thompson from MIT’s Computer Science and AI Laboratory (CSAIL) discovered that judges were more likely to cite legal cases that have a Wikipedia article. The finding has sparked concerns that judicial decisions are being shaped by unreliable information. The openness of Wikipedia could also lead legal judgements to be manipulated. “A well-resourced litigant could encourage his legal team to anonymously integrate their own analysis of a relevant precedent into a Wikipedia article at an early stage of litigation, in the hope of later…
This story continues at The Next Web
There’s a mini Woodstock in the works for next summer–featuring food vendors, local artisans and immersive activations–with a headlining performance by Grammy-nominated rock band Queens of the Stone Age, which will be dropping its first new record in two years. Organizers are looking at the tiny Midwest town of Sauget, Ill., and its 6,000-seat minor…Read More
Five years ago, I wrote a column asking if brand purpose had “jumped the shark.” I was reacting at the time to a Saturday Night Live skit that featured brand managers of Cheetos being pitched by rival agencies. One of the agencies just wants to show kids having fun and snacking. The other agency pitches…Read More
Ticketmaster teamed up with TikTok on an in-application feature that lets creators such as comedians, music artists, sports teams, theater productions and venues add event links, which enable fans to purchase tickets without leaving the app. Backstreet Boys, Demi Lovato, OneRepublic, Usher and WWE are among those who have already signed on to use the…Read More
Instagram allows people to share other users’ posts to their own Stories. However, creators have the option to turn this ability off if they don’t want other users to be able to share their posts to their Stories. Our guide will show you how to stop users from being able to share your posts in…Read More
When the Philadelphia Flyers introduced Gritty in 2018, the googly-eyed orange mascot became an instant sensation. Whether motivated by joy, fear or intense bewilderment, the internet could not stop commenting on the professional hockey team’s bearded creature. Then came Murph, Nerf’s first-ever mascot. Debuting in June, Murph is an anthropomorphic character made out of 10,000…Read More
Food delivery business Just Eat Takeaway saw its marketing expenses grow by 40% to $421.64 million (414 million euros) during the first half of the year. As delivery orders decreased by 7%, it announced it is actively exploring a partial or full sale of U.S. asset Grubhub, which it only acquired a year ago. Despite…Read More
All major projects must begin with clear objectives. In the age of abundant data, what is the point of building yet another data depository? Even when the goal is narrowed down to a customer data platform (CDP), the structure of it may widely vary depending on user types and related marketing channels. And it should…Read More
