As a young creative, Mary Buzbee spent many sleepless nights perfecting her portfolio. But as she progressed in her copywriting career, she stopped succumbing to the unhealthy levels of stress that the industry normalizes. To put it bluntly, she came to the conclusion that “advertising is just fucking advertising.” “You can make beautiful work that…Read More
Ryan Reynolds’ company Maximum Effort Productions teamed up with the virtual MVPD FuboTV in a multiyear partnership that includes a first-look deal for unscripted content. FuboTV will get a new linear channel, Maximum Effort Network, and the production company will have creative control over the channel’s content. You might know Reynolds’ banner from projects such…Read More
If you’re an agency professional, take a minute and consider this question: Do you support journalism? “Of course I do,” many of you are thinking. After all, some of you pitch stories to reporters, literally giving them content and connecting them with sources. Some of you buy ads around the content journalists create–sometimes in print,…Read More
Kargo is acquiring video software-as-a-service company Ziggeo to create a bespoke online video offering. Kargo, best known as an ad-tech firm that offers software to connect publishers and advertisers, is more specialized than a typical supply-side or demand-side platform, with a focus on unique ad units and advanced features, a space known in the industry…Read More
Mother’s Niki Garner has joined commercial broadcaster ITV as its new director to lead its inhouse advertising agency. Garner, who spent 12 years at Mother as its business lead in the role of joint head of mothering, will join the UK network’s ITV Creative department, taking over from Matt Scarff who left earlier this year….Read More
The U.K. publisher Reach plc., which houses titles like the Manchester Evening News and The Mirror, announced that it has partnered with the data enablement platform LiveRamp to adopt its Authenticated Traffic Solution (ATS), a move that it ultimately hopes will lead to higher digital advertising revenues. The partnership will allow marketers using the LiveRamp…Read More
Climate change has been a major factor in a drastic global increase in wildfires in recent years, and the effects on communities worldwide are seemingly endless. Firefighters are among those on the front lines, and many regions are experiencing unprecedented staffing shortages. With the acts of heroism often required of firefighters at the forefront, Coors…Read More
It doesn’t matter that it’s not the Super Bowl or the World Cup. For this twelve-year old, tomorrow’s game is the big game, the biggest ever, and the emotional stakes are just as high.
It doesn’t matter that this illness isn’t going to be life or death in the next few days. For this patient, it feels that way.
Most of what we encounter is driven by emotions, and our emotions are always relative. When we’re shopping for a car or an avocado, we’re buying the way it makes us feel, not how it would make someone else feel.
Today, social media users want serendipitous shopping experiences — where new brands and ideas pop up on their feeds like wizened wizards in an RPG. In this world, your social media profile is your shop window. How you dress it up, counts. If you’re a solopreneur or an influencer, social media will likely be one of the first touchpoints your audience will have with your brand and it will be the key to expanding your reach to new audiences in the future. Of course, when you’re running a company of one, time is in short supply. If there’s a choice…
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Redefine Meat, a plant-based meat brand that uses 3D printing technology, has hired creative agency New Commercial Arts (NCA) as it expands internationally and aims to shake up the food industry. The Israeli-based startup initially appointed NCA to work on the U.K. market, but the agency won a subsequent international pitch and will create a…Read More
