Business

Sensitivity to your customers is key to your reputation and sustainability.

Business
Clicks Hair Ad

If you do not know this already, Clicks has been in some hot water over an advert that they did in collaboration with Tresemme. Consumers are up in arms over the hair promotion and the company’s reputation is on the line.

Clicks evoked widespread fury by showing an advertisement on its website for TRESemmé hair products, with pictures that described the hair of a black model as “dry and damaged” and “frizzy and dull”, contrasting with blonde Caucasian hair that was “fine and flat” and “normal”.

The potential strength of consumer activism spoke loud and clear in the 6% drop in the Clicks share price in the wake of the insulting hair products advert they posted on its website last week. It sends a clear message to corporations: sensitivity to your customers is key to your reputation, which is key to your sustainability.

Now, Clicks is not the first company to have done something insensitive and quite frankly, something avoidable like this. Lots of other companies have done that in the past. The outcry from consumers has led to senior executives resigning their roles and Clicks putting out a statement that they will boot Tresemme off their shelves. The worst is only beginning for Clicks, keep a lookout on how they get through this self-made saga.


Read the article here.

State of Branding Report: COVID-19 Edition

Business, Technology 0

300+ brand professionals have their say on the impact of COVID-19


Approximately one month after the WHO declared COVID-19 a global pandemic, we surveyed 300+ brand professionals to better understand how organizations are approaching the radical changes to business-as-usual brought about by COVID-19. We’ve compiled the results within our newly-released State of Branding Report: COVID-19 Edition, which you can view via the link below. Here are some of the highlights.

59% feel that the need to work remotely has only had a “small impact” or “no impact at all” on team productivity

57% believe COVID-19 will have a lasting impact on their brand/marketing efforts, but it won’t be transformative

36% of those surveyed have actually increased their output of marketing campaigns since the COVID-19 outbreak

“One month into the COVID-19 pandemic, this snapshot finds the creative and branding community transitioning relatively smoothly to the radically different work environment, with a focus on updating messaging and campaigns for the new market reality rather than completely reinventing their brands.” — Andrew Hally, Chief Marketing Officer at Bynder

State of Branding Report: COVID-19 EditionDownload

Accelerating e-commerce – The fast changing trends in Africa

Business, Ecommerce, Email Marketing, Local SEO, Technology 0

What innovation can consumers expect from the country’s retailers and start-ups? A practical examination of how companies and individuals are adapting during the pandemic in order to reshape South African business. Businesses are in a push to innovate and stay relevant to their customers. While some companies are thriving, others are barely surviving; what will retailing look like in a post-COVID-19 world, and how will industries pivot today to outlast the pandemic? In this free interactive webinar, a senior panel of industry experts will provide insight into how quickly the E-commerce sector is evolving and how it could play a key part in economic recovery across Africa. Webinar talking points: Current E-commerce trends and predictions for a post-Covid-19 economy. Will online sales thrive since barriers to entry have been mitigated, and which sectors stand to gain the most when looking to the future? How are retailers innovating? Are they meeting demand, and is the silver lining, pushing the envelope in last-mile delivery? Supply-chain is likely to be permanently altered. What is the outlook on warehousing, logistics, and cross-border trade to meet shopping demands? How is Omni-channel adapting and how can brick and mortar businesses move online to claw back sales?

hashtag #FjordTrends

Business 0

It’s time for more sustainable and ethical growth. The annual FjordTrends explores why customers, investors and employees alike are calling for change. [Get The Report]

  • Capitalism is evolving. People are becoming increasingly conscious and hyper-aware of how their purchases affect others and Earth’s resources.
  • Growth for profit alone will fade away as people demand products and services that are personally meaningful and socially and environmentally beneficial.
  • 5G technology will create a wealth of exciting opportunities for new products and services. Delivering faster data speeds than ever before, 5G will help brands optimize the relationship between people and machines.
  • The focus of design is transitioning from “me” to “we.” Design will shift to cast its net beyond the end user alone, pivoting from user-centered design to design for all life.
  • Brands with a long-term, forward-looking view that care for the planet and people — and the causes that matter to them — will emerge as winners.
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