It’s a typical day in the neighborhood, with a grandma fussing over her potted plants on the front porch, a young father diving into his yard work and a yogi settling in for her morning meditation. What all three have in common, aside from living on the same street, is their cannabis use. Yet each…Read More
Meta threw what could be a potential wrench in healthcare marketing plans when it announced in November 2021 that it was deprecating detailed targeting. Starting January 19, 2022, marketers could no longer target based on peoples’ interests around certain health causes such as “lung cancer awareness,” “world diabetes day,” or “chemotherapy,” in an effort to…Read More
When someone is experiencing hardship, it’s not always easy to know what to say. Hopeful words can come across as meaningless platitudes and it may be difficult to find the value in activities that once sparked joy. However, in many cases, simply being present could change crisis outcomes and create a better tomorrow. Acknowledging the…Read More
It was early in the development of a new product, and someone asked this question.
I’m not sure the word “marketing” means what you think it means.
Later, we will get to the promotion and advertising part.
But right now, this is marketing. All of it.
The product. The warranty. The team. The color choices. The pricing. The way it feels in your hand. The urgency we have to tell our friends…
If you wait until you’re done before you do the marketing, you’ve waited far too long.
After 27 years as one of the world’s most recognized and iconic athletes, Serena Williams is winding down her professional career in tennis following her participation in the U.S. Open at the end of August. But as Williams, who will turn 41 in September, revealed in a Vogue essay explaining her departure from professional sports,…Read More
It’s strike season on the London Underground, and that means one thing for the UK’s interminable Tory governments: time to rev-up the driverless hype train. Conservative politicians have long called for a fully-autonomous metro. In 2012, then-London Mayor Boris Johnson said Britain’s capital would have driverless trains within 10 years. A decade later, he claimed the switch would free people from being “prisoners of the unions.” The government reiterated the case during recent funding talks with Transport for London (TfL), which operates the local underground network. Transport Secretary Grant Shapps made working towards driverless trains a condition of the bailout. Shapps…
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The first thing advertisers need to understand about representation is that it is not just about doing good. Devising diverse and inclusive media strategies is table stakes for maximally effective advertising, especially during a time when more than half the U.S. population falls into at least one of many minority groups: Black, Latinx, Asian, LGBTQ+,…Read More
On this week’s episode of Brave Commerce, Clive Sirkin, executive chairman of Screendragon, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss business strategy. During the conversation, Sirkin shares the major blindspots he sees that most brands endure and the importance of learning from past mistakes and evolving strategies accordingly. Sirkin explains how to inspire…Read More
Fans went wild this summer when two superstars dropped their highly anticipated albums. Lizzo released Special while Beyonc? released her seventh studio album Renaissance. We were all excited to binge each and every song. So it came as a shock when both artists used the word “spaz” in their songs. Lizzo used the word in…Read More
Meta introduced new targeting segments for business-to-business advertisers on its platform, The company said in a blog post Tuesday that more than 200 million businesses and over 2.9 billion people use its applications daily. The new b-to-b targeting options when creating campaigns are: IT decision-makers: People who are information technology decision makers, based on their…Read More
