Neighborhood social network Nextdoor reported revenue of $55 million in the second quarter of 2022, up 19% from the same period last year. Nextdoor revealed that it was going public last July, entering into a definitive agreement with Khosla Ventures Acquisition Co. II, a special purpose acquisition company sponsored by an affiliate of Khosla Ventures….Read More
The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) have released a comprehensive list of guidelines to help diverse media suppliers strengthen their partnerships with marketers and agencies. The aim of the guidelines is to increase investment in diverse shops in the marketplace. They include showing the value of case…Read More
YouTube is tops, TikTok is surging and Facebook is plummeting when it comes to usage by teenagers 13 through 17 in the U.S., according to the new Teens, Social Media and Technology 2022 study from Pew Research Center, released Wednesday. Pew used Ipsos’ KnowledgePanel to survey 1,316 U.S. teens from April 14 through May 4,…Read More
With health and wellness a major focus among consumers in recent times, plant-based British protein bar Perkier has released a campaign that shows how some people are going to extremes to be good to themselves. The three 30-second spots in the “So Good You Don’t Have To Be” campaign from creative agency 10 Days aim…Read More
Snap Inc. teamed up with GlobalWebIndex to study the usage habits of more than 20,000 daily Snapchatters throughout 2021 and compare that audience with those of Facebook, TikTok, Twitter and YouTube. The study found that the daily audience on Snapchat is unique and, in many cases, exclusive to the platform. Among daily Snapchatters in the…Read More
You know the drill. You’re listening to your favorite podcast and a transition sound chimes before the host takes a deep breath and starts speaking about a product or service in a slightly different tone, marking the start of an ad. Host-read podcast ads are on the rise. According to Nielsen this more organic approach…Read More
Editor’s note: This is the fifth installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing. The second quarter of 2022 was defined by uncertainties hitting the economy from all angles, resulting in nearly three-fourths of consumers to be concerned about a…Read More
Meta is beefing up its Meta Advantage suite of automated ad products with an eye toward ecommerce and retail advertisers, as well as small and midsized businesses. Meta vice president, global business group Nicola Mendelsohn told Adweeek that with businesses facing challenges including economic concerns and supply chain issues but still needing to advertise and…Read More
Privacy group, the European Center for Digital Rights (noyb, which stands for ‘none of your business’), has filed 226 complaints against website domains it believes have ignored or not fully complied with the General Data Protection Regulation’s (GDPR) cookie consent banner standards. The complaint targets what the non-profit group believes to be deceptive cookie banner…Read More
The satirical publisher Reductress, whose brand of tongue-in-cheek feminism has skewered sexist tropes through comedy since 2013, announced Wednesday that it has been acquired by Phenomenal Media, a media company centered on women and historically excluded communities. Neither party shared financial details. Reductress was cofounded by the comedians Beth Newell and Sarah Pappalardo–and rose to…Read More
