No agency wants to find out in the trade press the results of a pitch they invested five or six figures in. But as Tom Denford, CEO of pitch consultancy ID Comms, lamented, it happens far too often. Sometimes that’s because trade publications circle like sharks at the end of a review. But more often…Read More
Talking about data management and measurement back in 1995 was a very different conversation from today. But Sara Moorthy has been working in the industry long enough to see it all, from commercials to print ads to direct mail. Beginning with building websites back in the ’90s, then starting her own agency, Chautauqua Communications, in…Read More
You never really see him coming. One moment, you’re standing by the snack table at a party, or sitting in the break room at your quiet office job. The next, you’re craving a fizzy beverage with just a hint of sweetness. That’s when he emerges from the shadows (or a pool, or maybe a cake)…Read More
If you want to know how something works, first you have to take it apart. And for the events industry, the pandemic did just that. For more than two years, publishers undertook a real-time process of trial and error as they sought to translate their portfolio of events into digitally native enterprises. Now, as health…Read More
To the enduring benefit of cocktail lovers everywhere, Robert J. Cooper was not a man who gave up easily. Fifteen years ago, the 31-year-old approached his father with the idea of creating a liqueur made from elderflowers, a flavorful but fickle ingredient he’d first tasted in a cocktail in London’s storied Hakkasan Chinese restaurant. His…Read More
Age: 44 Claim to fame: Baratunde Thurston is an Emmy-nominated host, author and cultural activist. His six-part adventure-filled primetime series, America Outdoors, premiered July 5 on PBS. Base: Los Angeles Twitter: @baratunde What is the first form of media or information you consume in the morning? I used to go to Twitter first. Now, I…Read More
Just before the ruling overturning of Roe v. Wade was announced, Stix, a medically backed reproductive and vaginal health brand, had already begun amplifying the need for access to reproductive health resources. Following the ruling, Stix launched its first OOH campaign “Restart” in an effort to highlight the need for reproductive rights. The billboards illustrate…Read More
On his last episode as host of Yeah, That’s Probably an Ad, Adweek’s former international editor David Griner is joined by Tim Nudd, editor in chief of the Clio Awards, to discuss the origins of the podcast, Griner’s humble beginnings at Adweek and Tagline, Tim’s podcast about the making of great ads. Later, Griner sits…Read More
Twitter’s newest feature release may come in handy for some of its own employees in their efforts to comply with the company’s mandate to not tweet about the Elon Musk acquisition chaos. The Unmentioning option that the social network began experimenting with in June 2021 and ramped up testing of in April is now available…Read More
Nextdoor detailed the sixth annual edition of its Neighborhood Favorites awards program, which enables neighbors to vote for their favorite local businesses. American Express is sponsoring Neighborhood Favorites for the second consecutive year. Voting is open through July 29, with the top 10 winning businesses receiving $500 in advertising on the neighborhood social platform’ Users…Read More
