[Sensitive content: This article mentions suicide. If you’re struggling with mental illness or having suicidal thoughts, please call the National Suicide Prevention Lifeline: 1-800-273-8255.] Gymshark’s decision to open up a barbershop in London may seem like an unlikely business venture. However, it’s part of a plan from the sportswear brand to encourage men to look…Read More
Cookies aren’t in the diet for advertisers anymore, and Disney’s new partnership with The Trade Desk is looking to stop any lingering cravings. Disney Advertising is teaming with the global ad-tech company The Trade Desk in an effort to power greater audience activation at scale programmatically. The integration will power interoperability between Disney’s Audience Graph…Read More
The first full-color picture from NASA’s James Webb Space Telescope (JWST) has just been released — and it’s inspiring. According to the space agency, it’s the deepest and sharpest infrared image of the early, distant universe to date. Behold: Credit: ESA/NASA/STSCI Known as Webb’s First Deep Field, the picture shows the galaxy cluster SMACS 0723 as it appeared 4.6 billion years ago. As per NASA, the combined mass of this galaxy cluster acts as a gravitational lens, magnifying much more distant galaxies behind it. Thanks to the agency’s Near-Infrared Camera (NIRCam), which allows deep field views, the telescope has brought…
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This week The New York Times-owned sports site The Athletic released a six-part podcast series, exploring the short-lived NFL career of one of the league’s most notable quarterbacks, Andrew Luck. As one of the biggest “what ifs” in NFL history, the series investigates why one of the most exceptional football prospects retired from the game…Read More
Someone is going to ask you. They probably already have.
A co-worker, a boss, a politician, a kid… they’ll ask you about sustainability, the climate, investments, choices to be made about the future.
This is the Cliff’s Notes and guidebook for that moment.
We make choices every day. Choices about what to buy, whether to recycle something, what to drive, who to vote for, how to produce and whether to go for more or for less. We make choices about the future, often with considerable consequences.
But we’re confused. Often deliberately, by forces that would rather we didn’t make up our own minds, who prefer that we don’t learn what need to learn. And sometimes we’re confused simply as a side effect of a complicated situation made even more complicated by a flurry of charts, graphs and opinions.
We need to make up our own minds.
Over the last 9 months, I’ve learned an enormous amount. Changed my mind about things I was sure were true. I’ve discovered thoughtful analysis and significant falsehoods. When I volunteered to help organize the Carbon Almanac, I didn’t know that thousands of people in more than 90 countries would volunteer to join the process, and I’m so glad they did.
And today’s the day the book arrives in the US and Canada, with worldwide editions coming soon. (I’d avoid the audio edition, as it’s really designed to be a browsable, shareable almanac.)
We have two slogans:
Don’t take our word for it and It’s not too late.
You’re already being asked to decide. Knowing what’s going on and being able to look up authoritative data gives you the chance to make up your own mind. There are more than 1,000 sources, all online, all organized in the Almanac. Isn’t it better to know?
And it isn’t too late to make an impact. But we need to begin. We need to see the systems and make a decision about whether they’re the systems we want to hand off to our kids.
I’m grateful to every person who contributed to this all-volunteer effort, and to you, for caring enough to learn about what’s happening. I hope you’ll get a few copies, share them and join with people around the world to learn what’s happening.
Thank you.
PS We’re doing a worldwide book signing on Saturday. I’ll post more details later in the week.
The business news publisher Morning Brew, an Axel Springer property, launched its 10th newsletter Monday morning, a product called CFO Brew that aims to reach readers in strategic and corporate finance. The publisher has grown rapidly since selling a majority stake to Insider in October 2020 that valued its business at $75 million. It generated…Read More
Interviews can be tricky. You always want to put your best foot forward. So, naturally, you prepare examples of your key skills, prepare some case studies to talk through, plan a nice outfit, and always be punctual. But sometimes one simple question can throw things completely off course. Often that question is, “Why did you leave your last job?” Of course, there are lots of reasons why you might be searching for a new career. Maybe you moved locations, decided to change roles, or simply wanted a new challenge. However, if you were laid off from your previous job, you…
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Major civil rights setbacks, climate catastrophe, planet-wide poverty, mass extinction–these are just a few of the challenges we face when it comes to imagining a hopeful future. Yet, the only way to build a better world is to first imagine one. Understanding the apprehension that many share for the future, the Smithsonian’s Arts and Industries…Read More
Are you looking for your next developer role? Well, you might want to consider a gig at a company aiming to make the world a better place. Research commissioned by Ordnance Survey revealed that sustainability projects are an increasing area of focus for software developers. That’s because they offer job satisfaction, higher pay, and unique problem-solving opportunities. The research surveyed 500 developers who have worked on projects in sustainable development, energy, natural resources, transport, mobility, and EVs. Unsurprisingly, it found that the developers were motivated by the opportunity to do something positive for the world. But working in this space…
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For its summer campaign, fast food restaurant chain McDonald’s is targeting young consumers in the Netherlands with a love story that highlights the bond of sharing its menu items. Created by Amsterdam-based creative agency TBWANeboko and TBWAX, the 90-second spot titled “Holiday Love” tells the story of two teens on holiday, one English and one…Read More
