Omnicom Media Group (OMG) and Publicis Media emerged as industry leaders in Forrester’s latest media agency Wave report, receiving praise from analysts for their focus on integrating disciplines, their audience segmentation abilities and the tech platforms that power their planning and activation. (Disclaimer: This reporter previously worked on earlier Wave evaluations.) In the report, released…Read More
The first full-color images from NASA’s James Webb Space Telescope (JWST) have been released — and they’re absolutely breathtaking. That’s because the telescope has yielded the deepest and sharpest infrared photos of the early universe to date. Webb is the largest and most powerful telescope ever launched into space — a promising successor to the famous Hubble Telescope. Here’s are the top three differences between the two telescopes, as per NASA: Webb primarily looks at the universe in the infrared, while Hubble mostly studies it at optical and ultraviolet wavelengths. This makes a big difference, as infrared views can peer…
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On this week’s episode of Brave Commerce, Charlie Chappell, vp of media at The Hershey Company joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media. Chappell discusses Hershey’s company structure, which emphasizes alignment among media, creative and growth. He explains the importance of streamlining any touchpoint with which the consumer interacts. The three…Read More
GIFs are now available for use in comments on enabled subreddits following a partnership between Reddit and Giphy, revealed Wednesday. Users in those subreddits will be able to search Giphy’s moderated library of GIFs and insert them directly into comments, along with text, should they choose to do so. Reddit/Giphy Reddit said the new functionality…Read More
Even before winning his third NBA championship in 2016, LeBron James was easily one of the world’s most recognizable athletes. Still, as with so many greats, what he does off the court plays no small role in forming his lasting sports legacy. Continuing his charitable contributions to society, James has teamed up with PepsiCo’s bottled…Read More
Laura Molen wasn’t a part of the meetings where Peacock officially got its name. However, the NBCUniversal president of advertising and partnerships knows the moniker “rose to the top” during focus groups, as the company searched for the title of its fledgling streamer.. “It seemed obvious to everyone that that was the perfect name,” Molen…Read More
Laura Jones can check off a number of items from her marketing shopping list in just one year at Instacart. Now, she can add another item: she’s being promoted from head of marketing to CMO of the app-based grocery courier. A former global marketing strategist at Uber, Google, Visa and elsewhere, Jones has been credited…Read More
GLAAD released its second annual Social Media Safety Index Wednesday, and none of the five platforms it analyzed–Facebook, Instagram, TikTok, Twitter or YouTube–received a passing grade. GLAAD president and CEO Sarah Kate Ellis wrote in the introduction to the report, “The evolution of social media has significantly shifted the way that people relate to LGBTQ…Read More
Global head of YouTube Originals Nadine Zylstra is joining Pinterest in the newly created role of head of programming and originals. Zylstra will join the company’s global content and creators team, reporting to chief content officer Malik Ducard and tasked with building strategy and driving execution for the platform’s originals content efforts, including driving innovation…Read More
Slack and Duolingo’s latest survey found that 57% of global respondents believe messages are “incomplete” without an emoji. But nearly the same percentage also admits that they’ve been caught unaware of specific emoji having multiple meanings. While it’s normally safe to misinterpret an emoji in your personal life, things can get much more complicated in the workplace. Think about it. Even emoji that seem pretty straightforward can often be misinterpreted, depending on the individual, their cultural background, and the context. I once informed my manager about a mistake I made at work. He replied with this: 😅. I honestly thought…
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