As marketers are increasingly looking at the balance between their branding and brand purpose with a greater focus on performance, Omnicom marketing consultancy Interbrand is moving two of its veteran executives up. The company has promoted Gonzalo Bruj? to global chief executive officer. Bruj? has served as global president since February 2021 and has been…Read More
Elon Musk’s itchy Twitter fingers have got him in trouble again. The latest backlash to the billionaire’s tweets has come from Twitter itself. After Musk revealed plans to terminate his $44 billion bid for the company, the social media platform sued the tycoon. The lawsuit accuses Musk of breaching the terms of the deal — and uses his tweets as evidence. The filing features no fewer than 13 tweets from the world’s richest person. According to the complaint, Musk’s posts violated his obligations to refrain from disparaging Twitter. Among the offending tweets is a single poop emoji. 💩 — Elon Musk…
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Rapper-producer T-Pain knows how to stay in the public eye, whether he’s calling himself “Drake before Drake,” smack talking Chris Brown or remixing a classic Alka-Seltzer jingle. Consumers will have to decide if his near-constant cameos–an exclusive swag drop with Panera here, controversial comments about the late Tupac there–put him in overexposed-celebrity territory. But senior…Read More
Does talk sell? Twitter and Publicis Media sought the answer to that question with #LetsTalkShop, a survey of 9,600 consumers on six social platforms across India, Mexico, the U.K. and the U.S., aimed at learning how brand conversations on those platform impact their decision making and, eventually, sales. The two companies said in the introduction…Read More
Telling a series of modern life and love stories around a modern family in Germany is the focus of a campaign from Google to promote its Pixel smartphone brand. Each of the three-minute long adverts have been released to explore different but relatable relationships–and to convey that love is a universal language that can overcome…Read More
Recently, you may have noticed that there has been yellow as far as the eye can see and suits in every cinema. Minions, Minions everywhere. It’s been a minute since we’ve seen a cinematic success of this magnitude and a marketing bonanza of equally epic proportion. Mega marketing budgets and expansive (almost endless) partnerships are…Read More
Trainline, the rail and coach booking platform operating across Europe, has named Wavemaker as its media planning and buying agency across Italy, France and the U.K. Following a competitive pitch, the online booking site–which has seen a growth in demand post Covid-19 restrictions across Europe, especially from American tourists–selected the WPP-owned media company based on…Read More
As the largest social media platform in the U.S., Facebook has long played a critical role in the distribution strategies of publishers, though the relationship between the two parties has fluctuated significantly over time. In May, reports surfaced that Facebook, eyeing market instability and a fierce new challenger in TikTok, was reevaluating its practice of…Read More
Burger King Austria is continuing the chain’s introduction of plant-based menu items around the world with a new campaign to promote the burgers, which will be positioned as “the new normal” on its menu. The restaurant chain has begun a campaign titled “Meat Option,” which will see Burger King staff ask all customers whether they…Read More
Omnicom Media Group’s largest agency, OMD, found a way to measure attention and harness those metrics, which it now uses in client planning. The Attention Requirement Calculator (ARC) was built with Omnicom’s data strategy arm Annalect. The company tells Adweek the tool saves clients time and money. “Attention impacts every stage of the design process,…Read More
