The parting between Twitter and former head of security Peiter “Mudge” Zatko in January was apparently not an amicable one, as Zatko filed a complaint with the Securities and Exchange Commission in July accusing his former employer of violating its agreement with the Federal Trade Commission to maintain solid security practices. Joseph Menn, Elizabeth Dwoskin…Read More
In case the peace of mind that comes with knowing you can browse safely through the internet without worrying about being hacked or having your identity stolen is not appealing enough as an incentive to beef up your security measures, perhaps the stars of this new PSA might be more convincing. Michael B. Jordan and…Read More
Snapchat+ is Snap Inc.’s premium subscription service that gives subscribers access to exclusive and experimental features on the social networking platform. After a user signs up for Snapchat+, they’ll have the option to add a “Snapchat+ Badge” to their profile that will show other users they’ve subscribed to Snapchat+. This badge will appear next to…Read More
For a busy parent, a satisfying meal can range from a celebratory steak dinner to a generous bowl of cereal. Sometimes, it even involves a quick swipe of a rapidly cooling chicken nugget off your kid’s abandoned plate, which they hopefully won’t miss. There’s no shame in that. In fact, there’s now a wine for…Read More
Brand collaborations can be fun and generate much attention for the companies involved, but they’re not always built to last. It’s hard, for example, to see ongoing demand for beer that tastes like French’s mustard or an ice cream version of Kraft’s macaroni and cheese. However, this isn’t always the case. Consider the new partnership…Read More
On this week’s episode of Brave Commerce, Francesca Hahn, vp of digital commerce, ecommerce and DTC at Mondel?z International, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss seamless brand experiences for consumers. Hahn shares how online media is an extension of the brand. She mentions that the goal is to make the brand experience,…Read More
Audio company Audacy, the firm behind podcasts like Crooked Media’s Mother Country Radicals and HBO Max’s The Official Hacks Podcast, is working with audio intelligence company Sounder–to give podcast advertisers access to the latter’s brand safety solution, Audio Data Cloud. Audio Data Cloud uses automated speech recognition tech to convert a podcast’s content to text,…Read More
The multi-category publisher G/O Media, which houses 12 titles including Gizmodo, Quartz, Kotaku and Jezebel, is offering advertisers guarantees that their ads will work–or gives them their money back. Called G/O Media Works, the initiative aims to boost the advertising revenue of G/O Media amid a period of economic uncertainty, as well as further familiarize…Read More
As you probably already know, workcations are pretty straightforward. Basically, you pack up your laptop case, jet off to a far-flung destination, and work remotely for a couple of days, weeks or even months. So, instead of answering your morning emails in a flat in Birmingham, you could be sitting by a beach in Bermuda. This new trend is a direct byproduct of the pandemic. The rise of remote working, coupled with a growing hunger for international travel means that more and more employees are deciding to take multiple breaks per year and save their annual leave while doing so.…
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Since the dawn of the modern music festival, environmental sustainability has been a challenge for the sprawling events. At the iconic Woodstock Music and Art Fair in 1969, attendees left mountains of trash–the impacts of which are still visible at the site of the festival, decades later. So when experiential marketing firm Superfly launched its…Read More
