Reddit established its presence in Germany late last October, opening an office in the Mitte borough of Berlin. Just over one year later, the country represents the platform’s fourth-largest user base, up from fifth, and the company’s team in Germany has tripled. The company now has dedicated community, engineering, local sales, operations and product teams…Read More
As the Covid-19 pandemic enters its 32nd month and an economic crises looms, agency leaders have a lot to deal with away from the day-to-day operations. This includes how and when to communicate company goals to a disparate staff. Adweek attended the Worldwide Partners conference in Amsterdam recently and gathered a group of independent agency…Read More
Reddit shared updates on its ongoing project to revamp its video player. The platform said it will focus on four major areas where feedback from Redditors indicated that improvements are needed: Performance: Reddit said it has lowered daily mobile playback errors by 68% since beginning the project. Conversation: The platform will introduce a swipe-left gesture…Read More
Bob Iger is wasting no time making changes at Disney. On Sunday, Disney’s board of directors announced Iger was back as CEO at the company, replacing Bob Chapek. Now, Chapek’s right-hand executive is gone too. Monday afternoon, Iger sent a memo to Disney Media & Entertainment Distribution employees noting that Kareem Daniel, the company’s chairman…Read More
Disney is backing upcoming feature film Avatar: The Way of Water with a custom augmented reality lens on Snapchat that turns the user into a Na’vi. The film will be released in theaters in the U.S. Dec. 16. The lens uses technology including advanced computer vision technology, machine learning, specifically generative adversarial neural networks and…Read More
Chemistry Cultura’s ecd Alejandro Barreras says that his proudest work was neither for a “glamorous client or target demographic,” nor did it have a big budget. Rather, the work he and his team accomplished for Libre by Nexus continues to stick out because of its undeniable impact. “Libre by Nexus is a company that provides…Read More
The travel industry spent much of 2022 selling passengers on its comeback. Now after a summer of staff shortages, delays and cancellations, airlines are trying to redirect passenger expectations in time for holiday travel. The outlook seemed far more promising earlier this year. Booking.com, Expedia, Turkish Airlines and Vrbo all bought Super Bowl ads, while…Read More
Marketing careers are often crucibles, trials by fire through which multifaceted talent learns to shine. And that heat only intensifies when blended with social media, events and startup culture. Rachel Moore, senior marketing director at event tech company Hubilo, thrives amid them all–she began in social marketing and moved into a dynamic career as a…Read More
While experts have long advocated for eliminating silos within companies, the marketing and human resources teams have historically never had much reason to collaborate. In fact, they’re kind of polar opposites: One is distinctly external while the other is internally focused. Now, however, HR priorities like recruitment, retention and relationships are increasingly becoming key marketing…Read More
When wellness brand Liquid I.V. flowed into the gaming category with creator sponsorships on Twitch, it was entering uncharted territory in its 10-year brand history. Liquid I.V. felt its brand was endemic to gaming and saw Twitch as a massive opportunity to reach games through livestreaming, as the Amazon-owned platform averaged 2.78 million concurrent viewers…Read More
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