Ads of the Week: 8 Campaigns That Caught Our Eye, From Aerie to Cheetos
This week’s notable ads came from brands including Aerie, KFC, Peroni, and more.Read More
E.l.f. Beauty Says AI Answer Engines Are Already Changing How People Shop
There is fierce disagreement around how much generative AI models, which are changing the way that people find and discover products, will also disrupt retail media and ecommerce systems.Read More
OpenAI shelves erotic ChatGPT after staff, investors, & advisors revolt
OpenAI has shelved its plans to add an erotic “adult mode” to ChatGPT indefinitely, the Financial Times reported on Wednesday, capping a five-month saga in which the feature was announced with confidence, delayed twice, and ultimately abandoned after pushback from staff, advisors, and investors. The retreat is the third major product reversal for OpenAI in […]
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Blossom Health raises $20 million to put AI copilots alongside psychiatrists
Blossom Health, a New York-based telepsychiatry startup founded in 2024, has raised $20 million in combined seed and Series A funding to scale an AI-powered platform that pairs psychiatrists with clinical copilots and automated administrative support. The round was led by Headline, whose co-founder and managing partner Mathias Schilling is joining the company’s board. Village […]
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Uproxx Makes Play for TV Ad Spend With TikTok-Ready Shows
Uproxx TV pitches advertisers on CTV reach and ‘super creators.’Read More
AI amplifies whatever you feed it, including confusion
Most organizations are not failing at AI because of technology. They are failing because they do not know which data actually matters, and they are scaling that confusion faster than ever. At a time when investment continues to surge, the expectation is that more intelligence will naturally follow. Instead, many teams are finding themselves overwhelmed. […]
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Xero partners with Anthropic to put small business finances inside Claude
Xero, the New Zealand-founded accounting platform used by 4.6 million subscribers worldwide, announced on Wednesday a multi-year partnership with Anthropic that will embed Claude directly into its product and, more unusually, bring Xero’s financial data into Claude.ai itself. The deal means small business owners will be able to ask Claude questions about their cash flow, […]
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Advertisers Say OpenAI Is Extending Its Ad Pilot Beyond April
The ChatGPT maker is extending its sponsored message pilot beyond April, expanding internationally, and locking in advertiser commitments as it builds toward a full ad stack.Read More
Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS
Are your Facebook and Instagram ads getting lost in the feed while your competitors keep stealing the clicks? Are you spending time and money tweaking campaign settings when your real problem might be on screen? In this article, you’ll discover how to build a Facebook and Instagram ad creative strategy from the ground up—including how […]
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OpenUp raises €20M to scale employee mental health platform
The Amsterdam startup, which gives employees direct anonymous access to psychologists, lifestyle experts, and financial counsellors through their employer, now serves more than 2,000 organisations across five European markets. Smartfin led the round; Rubio Impact Ventures, which led the 2022 Series A, returned. The traditional path to professional psychological help in Europe involves a GP […]
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