A picky customer is oppositional. Whatever you offer, they want something (slightly) different.
A particular customer is easy to delight. They tell you what they want, and that’s what they want.
We get to choose who we’re here for.
The plot of 2001: A Space Odyssey is pretty simple. You could write out a summary in three paragraphs.
That’s not what made it one of the most revered movies of all time, and also one of the most difficult to make.
Blurting out the plot of what we’re offering seems like the obvious thing to do. After all, if people simply heard what we hear, they’d eagerly join us on our journey.
Maybe it’s not the plot that’s the problem.
Happy Friday to all who celebrate. In this week’s edition of stories we didn’t write up for one reason or another, we see a couple of stories from Poynter reminding […]Read More
Rachel Maddow and Jake Tapper were first in total viewers for MSNBC and CNN, respectively.Read More
AI-powered search engine Perplexity has no reported agreement of any kind in place with embattled video-sharing app TikTok.Read More
The move comes amidst cost-cutting measures by the network’s parent company, Paramount Global.Read More
March Brandness—powered by Nativo’s Brand Rank—throws 16 standout brands into head-to-head matchups, with consumer consideration as the scoreboard. Advancement is based on the results of a survey in which more than 1,000 U.S. consumers answered: Which brand are you most likely to buy?Read More
The campaign will air across linear and social media channels.Read More
C-SPAN also celebrated an anniversary, ringing in 46 years.Read More
GroupM’s global brands can now efficiently target audiences in China thanks to DeepSeek’s capabilities.Read More
