The Method:
Everyone who disagrees with you is right to do so–based on who they are and what they see
Attention is priceless and trust is worth even more
Marketing is the generous act of helping someone solve a problem
Don’t find customers for your products, find products for your customers
Permission is the privilege of delivering anticipated, personal, and relevant messages
The best time to do promotion is before you need it
Price is a story
You can’t be seen until you learn to see
“People like us do things like this” is the definition of culture
There are only a few widespread human needs
Stories are the original human technology
Resilient strategies work better when we repeat our tactics more often
Positioning is a generous act
Be missed when you’re not here
Make something worth talking about
Do work that matters for people who care
–repeat–