The Cannes Lions Festival has, historically, been a place where senior-level agency employees congregate to drink, network and vie for awards. Attending the event is harder for early-career advertisers. Budgetary concerns, and the sheer lack of relevant on-site opportunities for young people, create a barrier. Some agencies and third-party industry organizations are pushing back on…Read More
Why would a celebrity with millions of followers want to bare all (quite literally) to work with a formula company? The answer is radically simple: There is nothing more universally humbling than feeding a baby. For those who aren’t familiar, the contentious space of baby formula is a category riddled with parent-shaming opinions on what…Read More
Microsoft will soon charge businesses $30 each month per a user for its generative AI features in its Office products such as Excel, PowerPoint and Word, the company announced yesterday. The price tag on its generative AI features would add a significant revenue stream and present an upsell opportunity for the company’s Office subscription revenue….Read More
In case Tom Cruise and Barbieheimer don’t end up saving the box office, maybe The Underdogs can do it. The cubicle jockeys-turned-entrepreneurs haven’t broken into Hollywood just yet, but they do star in the latest long-form ad for Apple that’s as action-packed and end-to-end entertaining as much of the fare on the silver screen. The…Read More
Court is not in session. NBC is joining CBS, Fox and The CW in changing its fall lineup amid the ongoing Writers Guild of America strike, with previously announced series such as Night Court not receiving fall premieres. The changes do not come as much of a surprise, with the recent SAG-AFTRA strike further complicating…Read More
Self-tanning brand Bondi Sands partnered with beauty and fashion technology company Perfect Corp. to enable shoppers in the U.S., U.K., Europe and Australia to virtually try on its products in augmented reality. This virtual try-on experience (VTO) allows customers to try on Bondi Sands’ latest self-tan product, Technocolor, to find their desired shade before making…Read More
The original Space Invaders arcade game celebrates its 45th anniversary this year, and to mark the occasion video game company Taito partnered with Google and production company Unit9 to create a new version of the classic game powered by augmented reality. Space Invaders: World Defense challenges players to defend the real world from digital invaders….Read More
Global travel retailer Dufry partnered with beauty and fashion technology company Perfect Corp. to bring augmented reality makeup try-on experiences to shoppers in four airports across Europe. This collaboration will allow people in London Heathrow, London Stansted, Manchester and Barcelona airports to virtually try on products from 15 brands in augmented reality. The supported brands…Read More
While most of Barbie’s world is made of fossil fuel-derived plastics, thredUP wants fans to ditch new–often petrochemical-based–Barbiecore fast fashions in favor of a more sustainable way to participate in the hot pink trend: secondhand shopping. The online thrift store is working with Jacqueline Durran, the new film’s Oscar-winning costume designer, to put together a…Read More
The recent upfronts had lots of big questions swirling around them pertaining to recent mergers, new streaming services and Netflix’s first foray into the annual event. But the loudest questions were about the ongoing Writers Guild of America strike–and the volume has only increased since the upfronts wrapped. We’re at a point in the year…Read More
