Reckitt is betting that generative AI tools will not only unleash creativity at the multinational CPG, but help reduce its carbon footprint as well. That’s according to Fabrice Beaulieu, who has worked across various roles within the business since 1999. In April 2022, he was appointed to Reckitt’s Group Executive Committee, overseeing marketing and sustainability…Read More
It’s simple: This surgery will fix your problem and you’ll be better.
It’s complicated: Changes in lifestyle, diet and attitude will, over time, help you feel better.
Or…
Our enemies are bad, and we’re good. Vote for me.
The world is a big place that is filled with nuance, shifting alliances and constant change. It’s worth taking a minute to look for what works. Vote for me.
Perhaps…
Search is simple. Type what you want in the box and click the first match.
Information is vast. Look over our taxonomy of the world’s information and start to winnow the results in search of what you’re looking for.
The easiest thing to sell is a simple solution to a problem someone knows they have.
It’s a lot more difficult to bring nuance, understanding and resilience to a complex situation.
More difficult but honest.
But not all real problems lead to good businesses.
There are problems all around us. People need housing, health care and food. They want delight, belonging and status.
When a company shows up in the marketplace with a product or service that people eagerly choose to buy, it’s possible to make a profit. If there are assets and other ways to offer something at a premium, a business can actually thrive.
But sometimes, a problem doesn’t lend itself to a private solution. Or, a private solution might simply be a low-cost commodity, something we need, but because it’s available from many sources, it might not actually be a good business for any given entity.
We are unlikely to run out of problems. And finding a business that solves a problem is a great first step. But it also helps (a lot) if it’s also a good business.
Next year, a Dutch company will put a new kind of battery in a drone and — if all goes according to plan — that drone will fly for 50% longer than it could with a standard lithium-ion (Li-ion) battery. Flight times of nearly an hour, say, rather than 34 minutes. The souped-up drone won’t be any heavier than before and the new battery will actually be smaller than the old one, despite offering more juice. Fixed wing and multi-rotor drones are just the beginning. LeydenJar is also targeting electric vehicles and Tim Aanhane, the company’s business developer, estimates that…
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Earlier this year, crowds of onlookers gathered outside Louis Vuitton stores in Paris, London, New York and Tokyo to catch a glimpse of legendary Japanese artist Yayoi Kusama. From the shop windows, strikingly lifelike robots of Kusama-dressed in her signature polka dots–gazed out at the spectators, occasionally blinking or waving. At the height of Kusama’s…Read More
Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. The policy will go into effect in October 1. In an email sent to clients, Xandr’s ad team said it will ban political ads as well as ads…Read More
Immersive advertising isn’t just a game anymore. That’s true on several levels since the drive to “immersion” in media intersects with several trends upending the advertising landscape. There’s the slow death of cookies and the rise of artificial intelligence, both of which are poised to reduce search-driven impressions. And as content owners and publishers view…Read More
Retail isn’t dead. At least not in the way you think. The biggest takeaway from this year’s Commerceweek summit was that today’s customers care more about the shopping experience than the actual transaction. Savvy marketers are responding by driving innovation and delivering individualized commerce. Catch up on all the great insights with every main stage…Read More
During last year’s Southwestern Athletic Conference (SWAC) media day, commissioner Charles McClelland and then-PepsiCo North America president of multicultural business development Derek Lewis had a talk about the future. Two years before, PepsiCo had signed on as the SWAC’s main beverage sponsor. The company committed to hiring a SWAC student athlete from each conference university…Read More
A week after wrapping its upfront talks, NBCUniversal announced Peacock climbed to 24 million subscribers, a gain of 2 million from last quarter. That’s nearly double the 13 million it reported just a year ago, but losses are still high. Though revenue rose 85% to $820 million, Peacock lost $651 million in the second quarter…Read More
