Rapper Drake is incorporating augmented reality into his It’s All a Blur tour by overlaying Snapchat’s popular Crying Lens on concert attendees. During Drake’s performance of “Laugh Now Cry Later,” the stage screens will show audience members with the Crying Lens applied to their faces through augmented reality in real time, making it appear as…Read More
Wardrobe malfunctions are never fun. When on Earth, they might be a nuisance or prove somewhat embarrassing. In space however, they could be a matter of life and death. Not to mention, how do you handle, uhm, laundry on the Moon? The European Space Agency (ESA) says that the next generation of lunar explorers will be kitted with a wholly upgraded set of spacesuits. And textile tech has come quite a way since the iconic string of Apollo missions in the ‘60s and ‘70s. Other than having to stand up to an extra-terrestrial environment characterised by high vacuum, radiation, extreme…
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F1 is growing in popularity worldwide–especially in the Netherlands thanks to Dutch driver Max Verstappen, who has been the world champion for the past two years. Dutch brewer Heineken is tapping into that enthusiasm by making Verstappen the face of its new responsible drinking campaign. Created by Publicis Groupe agency Le Pub and directed by…Read More
The rapid rise of AI has evoked mixed feelings to say the least. Some experts champion it as a “force for good,” while others forewarn it poses a “risk of extinction.” To assess how European consumers feel about artificial intelligence, decision intelligence company Morning Consult Pro surveyed 1,000 adults in five major markets across the continent: France, Germany, Spain, Italy, and the UK. The survey found that AI-powered online search is among the three most interesting applications across all countries but Spain, where it ranks fourth. Respondents are also excited about AI’s integration into healthcare diagnostics, road assistance, and flight…
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A hot news bombshell has entered the villa. Top line Today, Peacock announced several co-promotional marketing partnerships and integrations for Love Island USA. Partners include Google Pixel, Spotify and Tinder. Between the lines The new partnerships look to enhance fan engagement both on and off the screen for Love Island USA Season 5, which premiered…Read More
They’ve been called “gerbils with birth defects,” “Mr. Potato Rats,” “hell lemurs” and “the weirdest corporate mascot of all time.” Since appearing in ads for Quiznos in 2004, Spongmonkeys have divided customers. While the characters were meme-worthy, there were also reports that they made some children cry. Quiznos’ former agency partner The Martin Agency was…Read More
Scientists have developed tiny robotic tentacles that travel into the lungs to detect and treat cancer. The device is just 2.4 mm in diameter and ultra-soft. It’s sent to the periphery of the lungs from the end of a bronchoscope — a thin tube with a light and camera. During the journey, magnets adapt the robot’s shape to the body’s anatomy. As it moves, both its form and position and form are fed back to a clinician. After reaching its destination, an embedded laser fibre can deliver localised treatment. The robot was developed at the University of Leeds’ STORM lab, which…
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Since launching in 2009, VanMoof, known for its sleek, high-tech city bikes, developed an almost cult-like following — from the streets of Amsterdam to New York. Today, what was once the world’s most-funded ebike startup is bankrupt, leaving riders angry, loyal followers depressed, and the industry wondering — what’s next? Pretty much everyone and their dog has an opinion on the matter. But we wanted to hear from those closest to the action and perhaps the most affected in the long term: ebike startups. “The VanMoof story deserved a better ending,” says Tanguy Goretti, founder of Belgian ebike company Cowboy,…
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Reckitt is betting that generative AI tools will not only unleash creativity at the multinational CPG, but help reduce its carbon footprint as well. That’s according to Fabrice Beaulieu, who has worked across various roles within the business since 1999. In April 2022, he was appointed to Reckitt’s Group Executive Committee, overseeing marketing and sustainability…Read More
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