Consumer Reports Just Dropped $3 Million on Its Biggest Ad Push in Five Years
The 90-year-old nonprofit is betting that its latest campaign can reintroduce it to a newer generation.Read More
Here Are the Cable News Ratings for February 2026
CNN experienced a month-to-month decline in the demo during total day.Read More
Total Wine’s Brian Gelb on Intent-Based Leadership and Retail Growth in a Challenging Market
Plus, how Total Wine stays focused on service, selection, and sharp pricing.Read More
Streaming Ratings, Week of Jan. 26: Bridgerton Waltzes to the Top
Stranger Things drops to second place.Read More
Clone Your Knowledge: Getting AI to Truly Sound Like You
Have you ever wished you could clone yourself to handle more clients or create more content? What if AI could actually capture your unique expertise and communication style? In this article, you’ll discover how to train AI tools on your specific knowledge and personality using the Leadership Lexicon. Learn what information to collect and organize […]
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The gap between “I” and “no one”
This is where empathy lies, and it’s an easy chasm to fall into.
“I can’t imagine eating durian ice cream,” is not the same as “no one likes durian ice cream.”
We fail as marketers, editors and project managers when we can’t find the empathy to bridge the gap. It’s a lovely shortcut to make things for yourself, to imagine that you are the client, the reader or the customer. But most of the time, you’re not.
“It’s not for me, but it might be for you.”
NPR Turns Its Logo Into Questions in Defense of Curiosity
NPR’s new campaign flips its logo to defend the public’s right to stay curious.Read More
ADWEEK’s AI Power 50: Shaping the Next Phase of Advertising
The leaders driving innovation and adoption of artificial intelligence tools within the marketing and advertising industry.Read More
Texas-Loving Tecovas Follows Up Super Bowl Ad With a 14-Minute Film
Is underwriting a movie as effective as product placement?Read More
ADWEEK Agencies Advantage: AI Is Upending Agency Business Models
Agencies must address their eroding pricing models as AI speeds up work and reduces headcount needsRead More