A great creative idea needs a champion. Without one, many ideas would never reach consumers. Imagine a world without “1984,” “The Man Your Man Could Smell Like” or “Taste the Rainbow.” It would be a lot less colorful, without the many seemingly far out campaigns that have become iconic not only in the ad world…Read More
To make it easier for developers to create WebAR experiences, Niantic’s 8th Wall platform debuted support for “GenAI Modules” that will allow teams to quickly add tech from Inworld AI and OpenAI to their projects. Niantic said GenAI Modules “remove the development overheads that typically stand in the way of adding this powerful technology to…Read More
What can you learn from TikTok about the evolution of multicultural marketing? As we navigate the ever-changing landscape, the conversation around multicultural marketing has shifted. The days of surface-level demographic targeting are behind us. Today’s approach is all about understanding consumer behavior, intersectionality, attitudes and, of course, creating long-term connections. In today’s episode, Jennifer Rivera-Vega…Read More
Imagine a brand going from being completely unknown to appearing in every newspaper overnight. That’s what happened to Moderna amidst the Covid-19 pandemic. Initially recognized for its vaccine endeavors, the company found itself presented with a unique opportunity to craft its brand narrative at a time when its identity was widely recognized by the public….Read More
After a year at Deutsch New York as CCO, Samira Ansari has moved on to take the chief creative officer position at Ogilvy New York. Ansari will partner with Darla Price, president of Ogilvy New York, to drive the office’s business, culture and creative product for clients including IBM, The Coca-Cola Company, Nestle, Verizon, Samsung,…Read More
On this episode of Brave Commerce, Vinny Rinaldi, head of media and analytics at The Hershey Company, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the significance of holistic understanding, collaboration, data-driven insights and consumer-centric strategies in marketing. Rinaldi’s career journey stands out for its curiosity-driven approach. He describes his career as a series…Read More
Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams, now available in Australia and New Zealand and expected in other markets over the next few weeks. The AI-powered feature lets people use their own faces to create up to eight generated AI selfies, placing…Read More
After being banned from Belgium in June, the world’s largest cryptocurrency exchange platform, Binance, has resumed operations in the country by redirecting customers through its entity in Poland. Binance said its Polish division would comply with the “regulatory obligations” for residents of Belgium, who can now expect an uninterrupted experience on the crypto exchange platform. However, in keeping with the regulatory requirements, Belgian customers will need to comply with the terms defined by Binance Poland. This may include submitting specific KYC (Know Your Customer) documents to meet the stipulations of Polish regulators. The move comes roughly two months after Belgium’s…
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In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. Now, numbers are emerging on how environmentally beneficial AI is for campaign creation. The agency’s transition to AI-powered content production could save up to 93% of its carbon footprint compared to that of traditional production, according to the agency….Read More
Plant-based meat makers–suffering from sales drops, stepped-up attacks from Big Beef and bruising press–are considering creating a coalition similar to those behind renowned marketing campaigns like “Got Milk?,” “The Incredible Edible Egg” and “Pork, the Other White Meat.” While the group has not formally gelled, discussions among both small startups and bigger companies have intensified…Read More
