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Get noticed. That’s the point, right? Get the product or service noticed and make people feel something. Leave them transformed and more willing to act–whether that means a click or purchase. For Amazon’s Prime Video, the task was to persuade the public to watch the new season of its original series The Boys. One obstacle:…Read More

Marketing’s least attractive quality is acting too desperate for attention. A customer journey must begin with awareness and familiarity, but getting that attention should not be as obvious as screaming, “Pick me!” A better way is to be useful to the customer. The problem is structural. Most marketers of both the “brand” and “performance” ilk…Read More

Standout media agencies make their clients’ marketing dollars work harder through innovative, breakthrough media plans. In an omnichannel world where anything can be an ad, the best media plans use this to their advantage to cut through the clutter and leaving a lasting impression on consumers. From school lunches to the actual eggs you buy…Read More

For more than 20 years, Adweek has been highlighting the industry’s most creative campaigns and their respective teams. This year sees 24 honorees in various categories, such as Best Use of Branded Content, Best Use of Data and Best Use of Out of Home. Winners ranged from well-known streaming juggernauts (Netflix’s Wednesday and Prime Video’s…Read More

Move over Barbie-there’s another legacy brand pulling out all the nostalgic stops. In the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and guest co-host Heide Palermo are joined by Universal Pictures’ David O’Connor, president of Franchise Management, Theatrical Brand Marketing and Global Partnerships. The crew discusses Jurassic Park’s multiday, multifaceted…Read More

Rohingya refugees are taking Meta to Ireland’s High Court for the tech giant’s alleged role in the 2017 Myanmar genocide, one of the worst war crimes of this century. Friday (25 August) marked six years since the start of the ethnic cleansing, which saw more than 25,000 people of Muslim Rohingya descent killed by Myanmar’s military, with a further 700,000 displaced. Most fled to nearby Bangladesh, where many still live, often in refugee camps like Kutupalong, the world’s largest.   In 2018, UN human rights investigators said the use of Meta’s social media platform Facebook had played a key role in…

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For its new Fall Book and accompanying campaign, Neiman Marcus intentionally took a page from its storied past–something its new leadership is also doing as it charts a new course strategically for the brand itself. With nods to the luxury retailer’s Dallas roots, a fateful inferno that led to the construction of its flagship location…Read More

One of the things that makes Martin Scorsese’s Goodfellas a masterpiece is the nearly three-minute scene filmed continuously in one take by a single camera following a mobster and his wife getting the VIP treatment at the Copacabana nightclub. Kevin Hart’s Gran Coramino Tequila is paying tribute to that moment with a “Club Coramino” ad…Read More

Australian shipbuilder Incat Tasmania has selected two Nordic companies to provide the battery and propulsion technology for the world’s largest electric ship, as the industry looks to charter a course toward greener voyages.  Incat is currently constructing the 130-metre-long battery-electric vessel at its factory on the island of Tasmania, off the coast of Australia. It is building the vessel for South American shipowner Buquebús.   Once the ship launches, scheduled for some time in 2025, it will ferry up to 2,100 passengers and 225 vehicles on a route between Argentina and Uruguay.  Finland’s Wärtsilä will provide the electric motors and water…

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