Like many brands, Ikea is jumping on viral trends–but it’s about 10 years late to the party. The retail giant’s latest campaign promotes its revamped loyalty program, Ikea Family, which just launched in its home country of Sweden and is set to reach all of its markets by the end of this year. While a…Read More
Brazilian creative Luiz Sanches is joining Kimberly-Clark in a new creative role at the consumer goods company. As global chief creative and design officer, Sanches will oversee creative output and quality across all of the company’s brands in 175 markets, with an aim to drive emotional resonance. Kimberly-Clark owns brands including Huggies, Kleenex, and Cottonelle….Read More
“I don’t want to learn to be better,” is something we rarely admit.
We don’t say:
I don’t want to learn statistics, even though it will dramatically improve my decision making.
I don’t want to learn a new programming language, even though it will get me a better job.
I don’t want to learn methods for creativity, strategy or marketing, even though they will help me get unstuck.
I don’t want to learn how AI will transform my work, even though it will make me more productive.
I don’t want to learn how to use the shortcuts on my apps, even though it will save me time.
I don’t want to learn basic selling skills, even though they will help me make a difference.
I don’t want to understand what happened decades ago, even though it will help me be a better citizen.
All of these things (and many more) are now easily learned, for free, online, with no peer pressure.
But we hesitate. We hesitate because:
There are countless things I’d like to learn, but if I’m being honest, my problem is that I don’t care enough to do the work.
The most difficult part of adult learning is choosing to learn.
If short-form video is the future of social media, TikTok is months, if not years, ahead of the competition. Last year, U.S. TikTok users spent most of their time on the app (55%) watching content in the quick, attention-grabbing format, according to market intelligence firm Sensor Tower’s annual State of Mobile report for 2025. The…Read More
Ah, quantum computing… that moonshot technology full of potential, full of promise — and jam-packed with enough jargon to make the average person cry. Qubits, entanglement, superposition, trapped-ions, Schrödinger’s cat. These terms sound strange because the world of quantum mechanics — where things can exist in multiple states at once — is strange. And that’s why I want you to bear with me while I relay this latest piece of news from the buzzing quantum computing startup scene. ZuriQ, a spin-out from ETH Zurich in Switzerland, has raised $4.2mn to commercialise a new chip architecture that could dramatically increase the…
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Michelle Crossan-Matos, chief marketing officer at Ulta Beauty, revealed in a LinkedIn post Wednesday that she is leaving the company. Crossan-Matos assumed the CMO role at Ulta Beauty in January 2023, responsible for brand building, consumer insight, creative, credit, ecommerce, guest services, member loyalty, public relations, store design, and UB Media, the company’s retail media…Read More
Brittany Foster has joined Kansas City ABC affiliate KMBC as a meteorologist. The station now has the city’s largest weather team with six meteorologists. “When it comes to keeping viewers safe, KMBC 9 First Alert Weather is committed to setting the standard,” said KMBC 9 First Alert chief meteorologist Bryan Busby. “Brittany boosts our ability…Read More
Retail is no longer just about selling products–it’s about creating experiences that are relevant and resonate emotionally. In this episode of The Speed of Culture podcast, Matt Britton sits down with Elizabeth Preis, global chief marketing officer at Anthropologie Group, to explore how Anthropologie has built lasting brand love, embraced digital discovery, and redefined customer…Read More
On Jan. 17, CNN announced that it had settled a defamation case with Navy veteran and security consultant Zachary Young. The trial unfolded in a Florida courthouse during the first two weeks of January and ended with a jury finding the network liable and awarding Young $5 million in damages. CNN joins Fox News, Newsmax,…Read More
The numbers are in and 24.589 million total viewers watched President Donald Trump’s inauguration on Monday, per Nielsen Media Research. That viewership spanned 15 networks, and peaked at 34.4 million during the 12:15 p.m. ET quarter-hour when Trump took the oath of office. (All times Eastern.) Not surprisingly, Fox News led the way in viewership….Read More
