With a valuation of $157 billion and a string of strategic moves, OpenAI is setting the stage for what could be a transformative 2025. The company is pushing to dominate the AI landscape by recruiting top advertising talent from Google and Meta, launching a search-integrated ChatGPT, and exploring ad-driven revenue as it refines its for-profit…Read More
If attention is what you seek and attention is what you measure, it’s likely you’ll create drama. And drama is inherently short-lived.
The managing director of Jaguar said, “We’ve certainly gathered an awful lot of attention over the last few weeks.”
Choosing the word “awful” was appropriate.
Here’s the design that made Jaguar iconic:
Sixty years later, it still turns heads and fuels dreams.
And the logo that went with the car did its job as well.
It’s easy for attention-confused marketers to get distracted. They think a rebrand and a re-logo are the same thing, they’re not. A rebrand happens when you change the promise that you make, and the expectations we have for you. A re-logo is cosmetic. Rebrand at your peril, especially when the old brand is trusted, iconic, historic and connected to a basic human need. It’s a mistake to focus on clicks, not magic.
The director of Jaguar finished his statement with a sentence that is almost certainly not going to stand the test of time: “We need to make sure that Jaguar is relevant, is desirable, is future proof for the next 90 years of its history.”
There are potholes to avoid here, even if you’re not a car designer or marketer:
[Whether or not I like the new design is irrelevant. This is actually about the promise a brand makes and the way it measures success. What’s the promise of the new brand? How does the design make this promise?]
Design is story telling with utility. But if the story is only noise and outrage and the utility is missing, the design, by definition, is incompetent.
The thing is, we’re not running out of noise, but we can always use more beauty.
Dave Griek will join News Channel Nebraska as evening anchor next week. “I am honored to continue my career as evening anchor with News Channel Nebraska,” Griek said. “This state is full of wonderful people, and I sincerely thank everyone who has allowed me into their homes, and given me their trust over the last…Read More
The digital media company Conde Nast laid off a number of its top executives, along with key events, social media, and editorial staff, in a targeted round of cuts Thursday evening, according to interviews with four current and former staff. A representative for the company confirmed the layoffs but declined to share their exact scope….Read More
German startup FibreCoat has bagged €20mn in Series B funding as it looks to bring its super-resistant materials to the burgeoning space industry. FibreCoat spunout from RWTH Aachen University in 2020. The startup has developed a patented process for coating fibres with metals and plastics during the spinning stage. This creates fibres that are lightweight and conductive, yet strong and durable — at a fraction of conventional costs. These can then be spun together to form reinforced composites. So far, FibreCoat has focused on securing clients in the automotive, construction, and defence industries, where the materials are particularly useful for…
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Spotify is the latest brand to face criticism for using generative AI in its highly anticipated end-of-year campaign, Wrapped, released yesterday (Dec. 4). Disgruntled users took to TikTok, X, and Reddit to air their grievances with the campaign’s AI-powered features, calling the music streamer “lazy” and saying the work “flopped” for its lackluster design and…Read More
Ulta Beauty is a powerhouse in the retail and beauty industries, blending innovation with a guest-first philosophy to create unmatched experiences. With over 1,400 stores and 50,000+ associates, Ulta Beauty has redefined what it means to connect with beauty enthusiasts. In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton…Read More
When sports-first streamer Fubo closed its 2024-25 upfront season, revenue from upfront commitments was up over 40% compared to the previous year, which is an all-time high, according to the company. The platform saw the most growth across advertisers from automotive, pharmaceutical, and consumer packaged goods categories. According to Fubo, 40% of advertisers that made…Read More
Alex Cooper, the popular podcast host of Call Her Daddy is ready for her next act: entering the beverage space. Cooper unveiled the launch of her hydration drink, called Unwell Hydration, on Dec. 4 at The New York Times’ DealBook conference. The name is a nod to the podcast network she also runs called Unwell…Read More
Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes Sofia Colucci, CMO of Molson Coors, for an in-depth exploration of modern marketing leadership. In this dynamic conversation, Colucci shares her remarkable journey from innovation specialist to CMO, offering insights into building world-class marketing capabilities and driving business transformation. The 2024 Marketing Vanguard…Read More
