Infinite Reality, an augmented reality-focused startup, is buying virtual shopping platform Obsess. The companies declined to share the financial details of the deal. The acquisition follows Infinite Reality’s $3 billion funding round, announced Jan. 8, which puts the company’s valuation at an estimated $12.25 billion, according to Infinite Reality. The acquisition also signals a bigger…Read More
WDJT meteorologist Sam Kuffel is out at the Milwaukee CBS affiliate after she posted her thoughts on Elon Musk’s Nazi salute gesture at Trump’s inauguration. The Milwaukee Journal Sentinel said station staff were told that Kuffel had left the station on Wednesday. Her biography has been removed. “Meteorologist Sam Kuffel is no longer employed at…Read More
CNN has announced that it will be shedding 6% of its staff as part of the network’s long-planned pivot from a linear to digital strategy. CNN chairman and CEO Mark Thompson announced the layoffs, which impacts roughly 200 people, on Thursday. While most of CNN’s on-air talent escaped the axe, the cuts are anticipated to…Read More
For Instacart’s first Super Bowl ad, the grocery-delivery company is enlisting the help of mascots. The 30-second trailer shows a few famous mascots prepping for an upcoming ad campaign. The ad takes place on the set of a shoot for an Instacart commercial. First, we see a white horse that appears to be a nod…Read More
NBC News’ Today didn’t lose a step the week of Jan. 13. The morning show’s new main duo of Savannah Guthrie and Craig Melvin kept it at the top of the ratings chart in both total viewers and the advertiser-prized Adults 25-54 demo. At the same time, those sunny vibes didn’t translate into gains for…Read More
Either Drew Barrymore is a tone-deaf singer, or Orlando Bloom is a harsh critic of her musical performance. Turns out it may be a bit of both, according to a teaser for MSC Cruises’ first Super Bowl ad. The two celebrities will anchor a 60-second commercial for the fast-growing travel company, with a just-released 15-second…Read More
Hellmann’s dropped the teaser for its upcoming Super Bowl 59 ad, and you may want to listen closely. In the 20-second teaser, a waitress meticulously reads back a woman’s long-winded sandwich order, which includes everything from turkey on rye with two whole lettuce sleeves to paper-thin tomatoes and one sour pickle sliced lengthwise. The spot…Read More
Taco Bell and Doja Cat are together again in the brand’s upcoming commercial for Super Bowl 59, per a teaser released today. The sneak peek gives a few clues about celebrity and fan involvement in the hero 30-second ad, which will air during the third quarter, while keeping the full storyline under wraps. The video…Read More
Minneapolis agency Colle McVoy has found a new president in Obele Brown-West. The exec fills the position vacated by Jessica Henrichs, who was promoted from president to chief executive (CEO) after longtime CEO Christine Fruechte stepped down in October 2024. Brown-West has a vast and varied background in integrated communications, media, and technology. She was…Read More
Dentsu has hired Jeffrey Bustos to build out the agency’s analytics practice for retail media. Bustos is joining as SVP of retail media analytics, a role that sits within customer experience agency Merkle, and is also part of Dentsu’s cross-agency retail media team. Dentsu’s retail media team is led by Brian Monahan, global client president…Read More
