When the hit song of 2024 shares a title with a product offered by your company, a collaboration only makes sense. Dunkin finally took its swing at tie-up with Sabrina Carpenter, the Grammy Award-nominated artist behind pop smash “Espresso.” The brand and the singer joined forces on the Dec. 31 debut of “Sabrina’s Brown Sugar…Read More
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Mark Ritson, a marketing education pioneer and founder of Mini MBA, recorded live at Brandweek 2024 in Phoenix, Arizona. Mark shares insights on the evolution of marketing education, the gaps between academic theory and industry practice, and his perspectives on marketing…Read More
Measurement firm Comscore has appointed Jackelyn Keller as chief marketing officer. Keller succeeds Tania Yukia, who left in 2023 after helping reposition the brand around the future of media measurement. The new CMO brings extensive experience in linear TV, streaming, digital and programmatic advertising, as well as product marketing and revenue strategy. She previously served…Read More
Americans woke up on New Year’s Day to horrific news of a terror attack in New Orleans, Louisiana. A vehicle intentionally drove down Bourbon Street during the early morning hours of Jan. 1, plowing into the crowd and killing 15 people. Authorities have since classified the attack as an act of terrorism and named Shamsud-Din…Read More
The Strategy Deck that I made to go with my book has developed a real following. It’s a powerful way to break a creative logjam. Taking out the deck in a meeting lowers resistance and increases a sense of possibility and playfulness. I’ve just gone back to press for a fourth printing, but they take a while. You can only get a deck from Porchlight.
This is Strategy was selected today as one of the 25 BEST NON-FICTION BOOKS OF THE YEAR. It’s a useful selection of books, and I’m delighted to be on it.
In more delicious news, the Strategy chocolate bar I created with Askinosie continues to delight and inspire. First, because it’s delicious (my friends at Zingerman’s said it was one of the best they’ve ever had). Second, because of the hard work Askinosie is persistently doing to change the brutal nature of the chocolate industry. And third, because it comes with a collectible trading card.
I had a ton of fun making these cards (which is a totally separate set of cards from the more functional deck I mentioned at the beginning of this post), sitting in my studio and dreaming up which people ought to be highlighted…
And it’s been delightful to hear from people who have discovered a card in their bar.
But the most delightful part is hearing from people I put on a card (I didn’t ask first). My hope, of course, is that I’d get lucky and a friend or colleague would randomly discover a card in a bar they purchased, but that hasn’t happened quite yet. Here’s what Acar sent me:
Everyone should have a daily blog, and now I’m coming to the conclusion that everyone should make a collectible deck, at least once. I make mine with Skylar at Shuffled Ink.
PS in case you missed it, yesterday’s post had an invite to Purple.space. Signups close in a few days.
In this compelling episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Greg Hewitt, CEO of DHL Express in the U.S., to discuss the future of logistics and commerce. Drawing on his 30 years of experience at DHL, Greg offers forward-looking insights into how global shipping is evolving to…Read More
Brave Commerce Live took over New York in 2024, bringing together hundreds of brand leaders to discuss the biggest challenges and opportunities facing the commerce industry and how they could work together to drive growth. This special episode recorded at the event, Ashley Becker, vp of global ecommerce capabilities at Kraft Heinz, and Mike Geller,…Read More
WTVG in Toledo, Ohio is making changes to its anchor lineup for the New Year. Starting Monday, longtime morning anchor Sashem Brey will be joining Lee Conklin at the anchor desk for the ABC affiliate’s 5:00 and 6:00 p.m. newscasts. Claire Mitchell will join James Starks for Action News Good Morning on the weekdays. Alexandria…Read More
San Antonio CBS affiliate KENS has announced that anchor Audrey Castoreno will return to the station’s morning newscast on Monday. Before anchoring the noon and 4 p.m., she used to anchor the station’s 4:30 a.m. newscast. “Mornings have always held a special place in my heart, and this team truly feels like family,” Castoreno said….Read More
In this episode of The Speed of Culture Podcast, Suzy founder and host Matt Britton chats with Ruth Mortimer, global president of Advertising Week. From blending entertainment and education to embracing creativity in a tech-driven world, Ruth delves into the evolving advertising landscape, the role of inclusivity, and the importance of staying curious in shaping…Read More
