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When asked what his favorite composition was, Duke Ellington said, “the next one.”

This is the essence of the artistic process. When we’re in the liminal space between now and what is about to come, we’re fully alive.

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The espresso martini is one of the most popular drinks in the world. But with people cutting back on nights out amid the cost of living crisis, Kahl?a has called on a special guest to reassure drinkers they can still enjoy coffee-based cocktails at home. The brand tapped Salma Hayek Pinault to star in its…Read More

In a big boost to sustainable mobility, 130 million EVs are expected to hit Europe’s streets by 2035, reaching about half of the total vehicles on the continent. However, this also translates to 130 million dead batteries, which — unless recycled — could end up as a mountain of waste. Battery upcycling startup Circu Li-ion aims to help solve this challenge. The company has raised €8.5mn in seed funding to create a fully circular battery value chain for Europe’s growing EV market. Founded in 2021 and based in Luxembourg and Germany, the startup has developed an automated upcycling solution that…

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For the second year in a row, augmented reality company Blippar worked with The Mars Agency to bring an augmented reality experience to the Snickers and NFL “Rookie Mistake” campaign. This year, shoppers can scan a QR code on specially marked Snickers bars, select Snickers Ice Cream bars and in-store displays to load an augmented…Read More

Will the real Fraiser Crane please stand up? With Kelsey Grammer’s Fraiser Crane originally appearing in Cheers before getting a self-titled, long-running spinoff, the character has a fandom and history already built into the Fraiser revival on Paramount+, which brings Dr. Crane back to Boston. So in marketing the new series, which debuted on Oct….Read More

Keith Dawkins’ journey from a small New Jersey town to the helm of the Harlem Globetrotters and Herschend Entertainment Studios is a story of transformation and vision. His forward-thinking approach to marketing and leadership is reinvigorating this iconic brand, propelling it into the 21st century. In a new episode of Marketing Vanguard, Dawkins talks about…Read More

Perfectionism and productivity are uneasy bedfellows. The pandemic, job insecurity, and mass layoffs that followed have exacerbated over-performance burnout, leading to a new thought pattern in employee welfare; one that nobody dared utter out loud until now. What if we only gave 85% of ourselves to our jobs? Is 85% the productivity sweet spot? Devised by sprinter nine-time Olympic gold medalist, Carl Lewis, the philosophy behind the 85% rule is that to maintain a balance between excellent performance and excellent output, you don’t need to give 100% all the time. This is because working at 85% effort leaves 15% for…

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Elon Musk’s SpaceX has reached a deal with the European Space Agency (ESA) to launch four navigation and communications satellites into orbit, the Wall Street Journal reports. The agreement covers two launches next year, each carrying two Galileo satellites, Javier Benedicto, the ESA’s director of navigation, told the publication. These satellites enable encrypted communications between European governments and handle the bloc’s satellite navigation system.  While SpaceX has launched European payloads before, this is the first time the EU has partnered with the Musk-led company on a satellite containing classified information. Officials from both sides of the pond are working together…

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Amid the economic downturn, 2023 is expected to be the “most depressed” year in Europe’s VC exit value since 2013, data from Pitchbook has shown. According to the report, during the first three quarters of 2023, exit value reached €9.1bn — down 72.8% compared to the same period in 2022. Unsurprisingly, public listing value continued its downward trend, seeing a 79.8% drop. Meanwhile, buyout exit value showed the biggest resilience, although it also declined by 56.4% compared to last year. Against this backdrop, IT hardware was the most resilient sector in exit activity, while energy saw the biggest decline. Software…

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For NBA champion LeBron James and Premier League star Erling Haaland, success is a family affair–both in and outside the sports realm. As a longtime Beats ambassador on top of his athletic career, James has expanded his partnership with the brand to include his wife Savannah, son Bryce and daughter Zhuri, in addition to son…Read More