The gamble paid off for Vice President Kamala Harris. Her Wednesday evening interview on Fox News has returned nice dividends, at least from a ratings perspective, as 7.8 million total and 1.126 Adults 25-54 demo viewers tuned in, according to final numbers from Nielsen Media Research. The interview conducted by anchor Bret Baier and aired…Read More
The numbers 5 million — The number of subscribers Netflix added in Q3, beating Wall Street’s expectations. 282.7 million — Netflix’s total global subscribers. $9.83 billion — The streaming giant’s Q3 revenue, up 15% year-over-year. The company’s operating margin was 30% compared with 22% from last year. 150% — The increase in ad sales commitments…Read More
Prime Election Day: Amazon’s Prime Video has thrown its hat into election night coverage as the streaming service officially announced its one-night special Election Night with Brian Williams on Nov. 5, beginning at 5 p.m. ET. The special is billed as one that will deliver election results and analysis to Amazon customers. Williams, who last…Read More
“God, it is insane that I have a career,” Alexis Ohanian joked with ADWEEK for the initial installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. “It is borderline nuts.” Ohanian is known to most as co-founder of Reddit, founder of venture capital firm Seven Seven Six, founder of big-bucks women’s…Read More
Republican presidential candidate former President Donald Trump took to the stage to hear from Latino voters during Univision’s town hall on Wednesday night. The town hall aired nearly a week after one featuring Democratic presidential candidate Kamala Harris. Trump’s town hall was pushed back a week due to coverage of Hurricane Milton on Wednesday, Oct….Read More
Fentanyl-related deaths in Kansas City, Mo., are up by an alarming 1,190% over the past five years. To raise awareness of the epidemic, the city and its local United Way chapter teamed up with independent agency BarkleyOKRP on an artificial-intelligence-powered campaign. The campaign, “Unfinished Legacies,” uses AI and deepfake technology to re-create the images, voices…Read More
A 30-second Geico ad called “Horror Movie” needed to look like the real Hollywood slasher franchises it was parodying, with attractive stars, desolate setting, high stakes, and slick production values. And its villain–a prototypical axe murderer–had to speak volumes without a single word of dialogue. It wasn’t until the final moments of filming–and the final…Read More
Democratic presidential candidate Vice President Kamala Harris sat down for her first-ever formal interview with Fox News on Thursday. The interview conducted by Special Report anchor Bret Baier was pre-recorded but aired in its entirety during the 6 p.m. hour. The contentious interview lasted over 25 minutes, with questions revolving around many of the talking…Read More
While Charlie Brown will likely get a rock in his bag, as he has every year since the 1966 debut of Halloween special “It’s the Great Pumpkin,” several agencies received treats this week in the form of new clients and partnerships. BarkleyOKRP Independent BarkleyOKRP was named agency of record for global aviation company Signature Aviation….Read More
Generational marketing is dead and rather irrelevant in modern marketing. Clinging to these outdated segments is not just lazy–it’s inefficient, inaccurate, and can be dangerous. Simple logic led to these labels: People born within a certain timeframe would share common experiences and, therefore, behaviors and preferences. However, this approach is increasingly problematic and oversimplifies the…Read More
