Either Drew Barrymore is a tone-deaf singer, or Orlando Bloom is a harsh critic of her musical performance. Turns out it may be a bit of both, according to a teaser for MSC Cruises’ first Super Bowl ad. The two celebrities will anchor a 60-second commercial for the fast-growing travel company, with a just-released 15-second…Read More
Hellmann’s dropped the teaser for its upcoming Super Bowl 59 ad, and you may want to listen closely. In the 20-second teaser, a waitress meticulously reads back a woman’s long-winded sandwich order, which includes everything from turkey on rye with two whole lettuce sleeves to paper-thin tomatoes and one sour pickle sliced lengthwise. The spot…Read More
Taco Bell and Doja Cat are together again in the brand’s upcoming commercial for Super Bowl 59, per a teaser released today. The sneak peek gives a few clues about celebrity and fan involvement in the hero 30-second ad, which will air during the third quarter, while keeping the full storyline under wraps. The video…Read More
Minneapolis agency Colle McVoy has found a new president in Obele Brown-West. The exec fills the position vacated by Jessica Henrichs, who was promoted from president to chief executive (CEO) after longtime CEO Christine Fruechte stepped down in October 2024. Brown-West has a vast and varied background in integrated communications, media, and technology. She was…Read More
Dentsu has hired Jeffrey Bustos to build out the agency’s analytics practice for retail media. Bustos is joining as SVP of retail media analytics, a role that sits within customer experience agency Merkle, and is also part of Dentsu’s cross-agency retail media team. Dentsu’s retail media team is led by Brian Monahan, global client president…Read More
Like many brands, Ikea is jumping on viral trends–but it’s about 10 years late to the party. The retail giant’s latest campaign promotes its revamped loyalty program, Ikea Family, which just launched in its home country of Sweden and is set to reach all of its markets by the end of this year. While a…Read More
Brazilian creative Luiz Sanches is joining Kimberly-Clark in a new creative role at the consumer goods company. As global chief creative and design officer, Sanches will oversee creative output and quality across all of the company’s brands in 175 markets, with an aim to drive emotional resonance. Kimberly-Clark owns brands including Huggies, Kleenex, and Cottonelle….Read More
“I don’t want to learn to be better,” is something we rarely admit.
We don’t say:
I don’t want to learn statistics, even though it will dramatically improve my decision making.
I don’t want to learn a new programming language, even though it will get me a better job.
I don’t want to learn methods for creativity, strategy or marketing, even though they will help me get unstuck.
I don’t want to learn how AI will transform my work, even though it will make me more productive.
I don’t want to learn how to use the shortcuts on my apps, even though it will save me time.
I don’t want to learn basic selling skills, even though they will help me make a difference.
I don’t want to understand what happened decades ago, even though it will help me be a better citizen.
All of these things (and many more) are now easily learned, for free, online, with no peer pressure.
But we hesitate. We hesitate because:
There are countless things I’d like to learn, but if I’m being honest, my problem is that I don’t care enough to do the work.
The most difficult part of adult learning is choosing to learn.
If short-form video is the future of social media, TikTok is months, if not years, ahead of the competition. Last year, U.S. TikTok users spent most of their time on the app (55%) watching content in the quick, attention-grabbing format, according to market intelligence firm Sensor Tower’s annual State of Mobile report for 2025. The…Read More
Ah, quantum computing… that moonshot technology full of potential, full of promise — and jam-packed with enough jargon to make the average person cry. Qubits, entanglement, superposition, trapped-ions, Schrödinger’s cat. These terms sound strange because the world of quantum mechanics — where things can exist in multiple states at once — is strange. And that’s why I want you to bear with me while I relay this latest piece of news from the buzzing quantum computing startup scene. ZuriQ, a spin-out from ETH Zurich in Switzerland, has raised $4.2mn to commercialise a new chip architecture that could dramatically increase the…
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