Advertising tech company The Trade Desk isn’t interested in snapping up companies–despite its recent rare acquisition of data firm Sincera. The Trade Desk is the largest independent adtech firm, competing primarily against Google and Amazon for programmatic ad dollars. But the giant is notably not a buyer of companies. Besides Sincera, The Trade Desk’s only…Read More
Chief marketing officer (CMO) Tariq Hassan has left McDonald’s. On Monday, McDonald’s USA president Joe Erlinger posted a letter on the company’s website which revealed that Hassan had resigned from his post shortly after the holidays. Alyssa Buetikofer, CMO of McDonald’s Canada, will succeed Hassan in his role as chief marketing and customer experience officer,…Read More
Harrison Ford rarely stars in commercials, so when he decides to work with a brand, he has thoughts. And demands. He’ll take a castle, for starters, to sign on as a spokesman for Scottish whiskey Glenmorangie, the Indiana Jones icon says during a phone call with his beleaguered agent. “And I’m not doing all that…Read More
Claudine Wong has been named weekday evening anchor for Oakland Fox owned station KTVU Fox 2. Wong will co-anchor the station’s 5 and 10 p.m. newscasts alongside Mike Mibach. “As a Bay Area native who has reported the news here for 20 years, Claudine is uniquely qualified to deliver the stories that truly matter to…Read More
Remember when spotting a drone in the sky was a novelty? Now it’s like playing whack-a-mole with flying machines. Delivery drones, military drones, AI drones, hobby drones — our skies are busier than the queue at airport security. Without air traffic control, we’re one step away from midair collisions and drones arguing over parking spots. Enter AirDodge, a Norwegian startup that’s stepping in to tame the chaos. The Oslo-based company just secured a $500,000 pre-seed funding round, led by VC firms Nordic Makers and Antler. The investment will help AirDodge develop its U-Space software platform, designed to manage large-scale drone…
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Viewers tuning into Monday’s edition of the CBS Evening News will be greeted by a reimagined broadcast that returns to the newscast’s New York roots–with a new ensemble team of journalists. In place of Norah O’Donnell, John Dickerson and Maurice DuBois will be co-anchoring the Evening News out of the famed Studio 47 within CBS…Read More
Coffee Mate is launching its first Super Bowl ad, and it’s tapped a musical icon that’s sure to impress you… much. Today, the Nestle-owned, non-dairy creamer brand announced that Shania Twain is the voice behind the brand’s “Foam Diva” commercial, which was produced by Wieden+Kennedy New York for Super Bowl 59. Twain confirmed the news…Read More
Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon’s demand-side platform, or Amazon DSP, emerged from beta today. The tool uses AI to analyze shopping, browsing, and streaming signals and then optimizes ad buys across streaming TV and online video to target an audience who is most…Read More
The trend of big companies cutting their diversity, equity, and inclusion initiatives continues with retail giant Target ending its supplier and workforce diversity efforts. The 2020 murder of George Floyd in Minneapolis, where Target is headquartered, spurred the company to set goals of spending more than $2 billion with Black-owned businesses by 2025 and boosting…Read More
Why spend $7 million for a 30-second Super Bowl spot when you can get just as much buzz–and way more bang for your buck–by skirting the live broadcast? Many brands this year are forgoing the traditional Super Bowl ad buy and taking their shows on the road with experiential activations around the Big Game that…Read More
