Blog

CoComelon’s first ad campaign was inspired by some of the show’s most popular videos, according to Moonbug Entertainment.Read More

On created a fictional film trailer set in the cosmos for the latest chapter of its collaboration with Zendaya.Read More

Open Identity will help quickly identify audience data usage for streaming video across multiple publishers.Read More

After hailing the ‘Beyoncé effect,’ the denim brand continues its collab with a 1988 remake.Read More

The weird is now polished, the absurd is now A/B tested, the irreverent is now legal-friendly.Read More

SMG, a U.K.-based company that operates retail media networks for clients like General Mills and Kellogg’s, has partnered with ADWEEK to host the third annual Retail Media Summit UK, an event owned by SMG. The event will take place on October 15 at Outernet London.Read More

In this debut episode of our flagship podcast Adspeak, we take a behind-the-scenes look at how ADWEEK uncovered the inside story of Madwell’s descent into madness––from sniffing out rumors to convincing over a dozen inside sources to speak about their experiences with the agency.Read More

Liquid Death didn’t fail because of its brand. Actually, it didn’t fail at all.Read More

Loureiro’s appointment comes as Alexander Wang’s founder has been “maturing,” the eponymous brand.Read More

A new case study from the startup found that viewers warm to commerce on the big screen as they grow more familiar with it.Read More