Roku, Adobe Partner on Secure Data Collaboration Platform
Advertisers gain improved insights into streaming behavior as a result of this collaboration.Read More
Aflac and WNBPA Team Up to Pay WNBA All-Stars What They’re Worth
Aflac and WNBPA team up to pay WNBA All-Stars by boosting prize money.Read More
AMS, VideoAmp Enter Strategic Adtech Collaboration
AMS clients can now strategically reach and measure custom audiences across the video landscape.Read More
Samsung Ads’ Optimal Reach Portfolio Now Available for Advertisers
A luxury automaker has already seen success using Optimal Reach.Read More
US Digital Ad Spend Climbed to $259 Billion in 2024
The total marks a 15% increase compared to 2023.Read More
Bloomberg Media’s Video Viewership Skyrocketed Amid Market Uncertainty
In March, the financial news outlet saw consumption surge 38%, breaking records across its streaming and digital channels.Read More
The 8 New Sports Leagues Worth Watching in 2025
As media and brands hunt for fans, investors find new homes for soccer, basketball, rugby, and indoor golf.Read More
Monday, April 14 Evening Cable News Ratings: Jesse Watters Is No. 1 in the Demo
Less than 800,000 total viewers separated Hannity and The Rachel Maddow Show at 9 p.m. ET.Read More
How Linda McMahon’s “A.1.” Gaffe Sparked a Viral Campaign for Steak Sauce
When Linda McMahon called AI “A.1.” at a summit, Kraft Heinz and Mischief turned the viral blunder into a spicy social media moment, even getting a shoutout from John Oliver.Read More
DoubleVerify Threatens to Sue Adtech Watchdog Check My Ads For Alleged Defamation
A lawyer for the ad verification vendor said that adtech watchdog Check My Ads should prepare for litigation concerning alleged “defamatory statements” made about DoubleVerify in response to a March Adalytics report on pre-bid bot detection.Read More