Enter ADWEEK’s 2025 Media Plan of the Year Awards Before the Final Deadline
Get your submissions in by April 21.Read More
European tech warns Trump tariffs will hit both hardware and software
Europe’s tech industry is bracing for impact after the Trump administration announced sweeping tariffs yesterday. The US slapped a 20% tariff on imports from the EU — twice the rate for the UK. Switzerland fared even worse, receiving a hefty 32% levy. Several European tech firms, investors, and analysts told TNW that the measures could disrupt supply chains, force pricing adjustments, and stem the flow of transatlantic VC capital — plunging European tech companies big and small into uncertainty. “Trump’s trade tariffs will have a huge impact on the global tech landscape, forcing startups to reconsider their headquarters and assess…
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We rode a remote-driven EV through Berlin. Is this the future of car sharing?
“Hello, I will be your driver for today,” says Bartek Szurgot, a software engineer at German startup Vay and my chauffeur for this ride. He disengages the handbrake, gently presses the accelerator and the new Kia Niro EV I’m sitting in slowly pulls out of the parking lot. As we approach the first intersection, Bartek indicates, turns the steering wheel, makes his observations, and drives out onto a busy road near the centre of Berlin. So far, pretty standard — except for one big difference. Bartek isn’t in the car. He’s in an office a few blocks away, controlling the…
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Pete Davidson is Spoken For Again—But This Time, By Verizon
Move over Reformation—Verizon and Pete Davidson have gotten serious. The telco brand enlisted the actor and comedian for two spots announcing its new three-year price lock guarantee program. The program […]Read More
Too Much Milk, Not Enough Seats: EssenceMediacom’s Messy First Day of RTO at WTC
Reports of overcrowding, employees working from waiting room chairs, and a fridge full of milk marked WPP’s first day back to the office.Read More
Fox Inks Deal With Sargento for National Grilled Cheese Month
The integration will drive viewers to its Bite on Fox platformRead More
CinemaCon 2025: Amazon MGM Has Big Plans for Movie Theaters
Amazon plans to release 14 films in theaters in 2026, from a Ryan Gosling sci-fi film to Masters of the Universe.Read More
TikTok CPMs Dropped During US Ban Extension
During the first quarter of 2025, U.S. ad spend on TikTok declined among eight of the top 10 advertiser categories on the app compared to the same time in 2024.Read More
WPP Acquires InfoSum to Enhance Data and AI Offerings
The acquisition, the terms of which were not disclosed, represents a bold push to enhance the holdco’s AI stack.Read More
World of Hyatt Selects Assembly as Media AOR
World of Hyatt, the hotel chain’s guest loyalty program, has selected Assembly as its media agency of record (AOR), it exclusively told ADWEEK. The agency will focus on growing awareness, […]Read More