Mentos Blasts Into Fortnite With a Tool for Players’ Arsenals
Mentos put a spin on the classic Mentos and cola experiment by creating an explosive launcher for Fortnite.Read More
Michon Martin Takes the CEO Reins at R&R Partners
Billy Vasillidis is shifting to a chairman role at R&R Partners and ceding the CEO chair to current president Michon Martin.Read More
Learfield CEO Sees NIL Marketing Momentum Amid March Madness
Learfield CEO sees NIL marketing momentum amid March Madness as the media and tech company’s campaigns for Nissan, State Farm and Marriott Bonvoy embrace players and extend the game.Read More
Picky or particular?
A picky customer is oppositional. Whatever you offer, they want something (slightly) different.
A particular customer is easy to delight. They tell you what they want, and that’s what they want.
We get to choose who we’re here for.
Maybe it’s in how you tell it
The plot of 2001: A Space Odyssey is pretty simple. You could write out a summary in three paragraphs.
That’s not what made it one of the most revered movies of all time, and also one of the most difficult to make.
Blurting out the plot of what we’re offering seems like the obvious thing to do. After all, if people simply heard what we hear, they’d eagerly join us on our journey.
Maybe it’s not the plot that’s the problem.
Here’s the Roundup for the Week Ending March 21
Happy Friday to all who celebrate. In this week’s edition of stories we didn’t write up for one reason or another, we see a couple of stories from Poynter reminding […]Read More
Thursday, March 20 Evening Cable News Ratings: The Five Dips Below 4 Million Viewers as March Madness Begins
Rachel Maddow and Jake Tapper were first in total viewers for MSNBC and CNN, respectively.Read More
With No Deal in Place, Perplexity Details Plans for TikTok
AI-powered search engine Perplexity has no reported agreement of any kind in place with embattled video-sharing app TikTok.Read More
CBS Mornings to Exit Times Square Studio
The move comes amidst cost-cutting measures by the network’s parent company, Paramount Global.Read More
Brand Madness: Round One Is Locked In
March Brandness—powered by Nativo’s Brand Rank—throws 16 standout brands into head-to-head matchups, with consumer consideration as the scoreboard. Advancement is based on the results of a survey in which more than 1,000 U.S. consumers answered: Which brand are you most likely to buy?Read More