Inside Paramount’s Sports Ad Strategy as Ratings Score and Markets Shift
Head of sports ad sales Ryan Briganti reflects on one year in the role and where Paramount goes next.Read More
DOJ Wants Google to Sell Off AdX and DoubleClick for Publishers ASAP
The Justice Department wants to force the sale of AdX and DFP to address Google’s illegal monopoly in adtech.Read More
Barstool Sports’ Dave Portnoy Goes Off on WPVI Reporter During Interview About Antisemitic Sign
Portnoy claimed the station pulled a bait and switch and then had the audacity to use a quote during the interviewRead More
Assembly Finds its First Chief Media Officer in Jason Lim
The exec will help scale the agency’s experience and activation arm.Read More
The 4 Levels of the CMO–CFO Partnership
Think of this as a roadmap, allowing you to strategically chart a course toward a more impactful alliance.Read More
4 Tactics for CMOs to Lead an Enterprise Into Its Agility Era
An important step in building agility is reducing marketing for marketing’s sake.Read More
D’Arcy Carden-Led Campaign Shows Why Acorn TV Is a Good Place
AMC Networks’ Murder Mystery May campaign for Acorn TV was launched to raise awareness of the streaming platform.Read More
Chattanooga Station Hit By Ransomware Attack
On May 1, Lynx posted data samples on the dark web that looked like confidential agreements with WDEF-TV employees.Read More
T-Mobile Advertising Connects Data and IPG Mediabrands Clients at NewFronts
T-Mobile Advertising Solutions connects data and IPG Mediabrands clients at NewFronts as recent acquisitions power a push into retail media network sales.Read More
TelevisaUnivision Is Confident Ahead of TV Upfront Despite Market Uncertainty
TelevisaUnivision ad sales leader Donna Speciale previews the company’s pitch to advertisers.Read More