Blog

Capri-Sun is a Lilo & Stitch in-movie integration, but not a promotional partner.Read More

Their introduction follows several women speaking out about their experiences of sexual harassment and assault at the 2024 event.Read More

David Reger, founder and CEO of Munich-based Neura Robotics, is building humanoid robots — and a reputation with a touch of déjà vu. In the German press, he’s sometimes dubbed the “Young Elon Musk.”  It’s a nickname Reger embraces, despite all of the controversy surrounding the world’s richest man. “For me, it’s a positive, not a negative,” he told TNW in an interview. “I respect how Musk builds companies, how successful he is, how fearless he is to drive things further.” Musk’s politics, Reger continues, aren’t the focus of his admiration. “I’m just thinking about technological advancement and how to…

This story continues at The Next Web

Or just read more coverage about: TeslaRead More

Data becomes information when at least one of two related things are true:

1. We learn something for next time
2. We make different decisions or take new actions

If you’re not getting one of these things, then the data is simply noise. A distraction that wastes our time and confuses us.

Breaking news is up to the recipient.

Read More

The reason that most memos, speeches and edicts fall flat is simple: we get stuck on the idea that we’re talking to a crowd.

When we’re speaking or writing, the crowd is just an illusion. What’s actually happening is that there is one person over there, another over there, repeated again and again until it’s easier to imagine it’s a mass audience.

The alternative method is simple: find one person, exactly one, and write to them, allowing the others to listen in.

Embrace the tone of voice, body posture, breathing style and punctuation you’d use on just one person. You and me, here and now.

If it’s not going to work for one person, why do think it will work on a crowd?

Read More

Sophie Rucker had been living and working in London for five years when a trip to a yoga training school in Bali presented her with an alternative to the rat race. Despite enjoying life in London, witnessing digital nomads balance work with sun, sea, and relaxed vibes in the Indonesian island province prompted her to pursue more freelance work.  At the start of 2020, having set herself up as a communications strategist for NGOs and social impact organisations, Sophie quit her permanent role and moved to Bali. Despite the uncertainty of the progressing pandemic, she found the space she needed…

This story continues at The Next WebRead More

AI models primarily use a text or speech interface.

Type what you want and it types back. Say what you want it talks back.

This is fancy, a breakthrough, a little showy. And if the user brings the right skills, it’s an extraordinary way to interact.

But the AI UX people (the few that are paying attention, not simply racing to keep up with the engineers) are missing an opportunity.

People prefer multiple choice to essay exams. Go to a restaurant without a menu and people get stressed. They either order something simple or are filled with regret about what could have been.

When the AI prompts us (instead of us prompting the AI), faster progress is possible. When the AI suggests four or five appropriate paths, we’re more likely to consider more options. Building that sort of UX in from the start makes it more likely we’ll expect it.

When all you have is a hammer, everything is a nail. When we design a menu, especially one that changes with context, we get a chance to challenge the user to create variety, possibility and progress.

PS if you’re not using the latest AI models, you’re falling behind. I’m seeing very senior people who are ignoring what’s happening, and the gap is widening. It’s probably worth some time to play with Claude and others.

Read More

The collapse of Builder.ai exposes the growing threat of “FOMO investing,” according to an expert in tech growth intelligence. Builder had become one of Britain’s best-funded startups, but is now filing for bankruptcy due to financial problems. The insolvency comes after enormous sums were invested into the business. Big-name backers including Microsoft and Qatar’s sovereign wealth fund had poured a total of over $500mn into the startup, which aimed to simplify software development with AI. The funding gave Builder a coveted unicorn status, with a valuation exceeding $1.3bn. But the eye-watering sums couldn’t keep the business afloat. Builder blamed the…

This story continues at The Next WebRead More

The think tank develops research and tech tools to support free expression, digital safety, and access to information for all.Read More

Fox and IndyCar put faces to Indianapolis 500 with Macy’s, Letterman, and a sprawling campaign.Read More