Total Wine’s Earworm Radio Jingle Gets the Full Music Video Treatment
Total Wine & More, with a creative assist from Ampersand Agency, launches its most significant marketing to date with a music-centric campaign.Read More
Amelia Dimoldenberg, Kordell Beckham, and More Lead Social Media Week Lineup
ADWEEK’s Brand Genius Creators honorees will join social execs, CMOs and media moguls on stage in NYC.Read More
Hello, and Welcome Back to Moviefone
Moviefone returns with a new and improved app, a syndicated TV series, and improved search and discovery functions.Read More
Reddit Targets Small Businesses With New Advertising Tools
The company is hosting its first SMB event in Austin, Texas, this week.Read More
Note to Marketers: Not All Moms Are Happy on Mother’s Day
Since being a mom is so multifaceted, then marketing to mothers on their special day should be just as nuanced.Read More
EXCLUSIVE: Layoffs Hit WPP Media Agencies Days After Reports of GroupM Rebrand
Staff at WPP’s media agencies say they were blindsided by sudden layoffs, locked out of email, and told to leave—just days after the company’s high-profile rebrand.Read More
Katie Jeffries to Leave First Coast News After 13 Years
“It is time for a new chapter with new adventures,” she wrote.Read More
4A’s DEI Programs Were Broadened After Agency Feedback, Says Marla Kaplowitz
CEO confirms eligibility for MAIP, and Vanguard was expanded before President Trump’s second term.Read More
EXCLUSIVE: Dentsu Americas Media CEO Sean Reardon Is Leaving
Will Swayne’s role will expand to cover the U.S.Read More
Paramount Shares ‘Early Indicator’ for TV Upfront Performance
Paramount shares early signs of upfront, with scatter up double digits.Read More