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The world’s most powerful valuable company has tapped Google’s Alison Wagonfeld as its first CMO. She begins her role in February.Read More

A weekly roundup of the biggest U.S. and global brand leadership appointments.Read More

Of course it’s not going to work the first time.

You’ll need to fix errors in the code. Adjust errors in measurement. Deal with changing conditions. Perhaps there are systems effects no one could have predicted.

If we begin a project with the high school mindset of getting a good grade (and avoiding the red check), then not only won’t we be eager to find bugs, we’re less likely to invest in projects that might not lead to flawless results.

On the other hand, if we accept that bugs are a useful part of the process, we’re much more likely to end up with a useful result.

“I’m done,” is not nearly as useful as, “this milestone has been reached, let’s go find some bugs.”

The work isn’t to pretend there are no bugs. The work is to eagerly seek out the most important ones.

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Dunkin’, Equinox, Olipop, and more were behind this week’s standout campaigns.Read More

Brands are significantly increasing their investment in celebrity talent in ads even as they consolidate their number of commercial productions, according to a report from XR (Extreme Reach).Read More

CES 2026 marked a turning point as artificial intelligence moved beyond chatbots and into physical products, with robots, vehicles, wearables and immersive systems showcasing how AI is becoming real-world infrastructure.Read More

At CES this year, conversations among ad industry leaders revolved around the infrastructural requirements for advancing agentic advertising, the enduring appeal of live sports, and agency consolidation.Read More

WNT remains the top-rated broadcast during the fourth quarter of 2025.Read More

The expansion comes as advertiser demand grows for email-native inventory and creators look for passive revenue streamsRead More

I’ve said this many times: the products we see on the market are rarely visionary leaps. Most of the time, they are mirrors. They reflect people’s habits, shortcuts, fears, and small daily behaviours. Design follows behaviour. Always has. Think about it. You probably know at least one person who already uses ChatGPT for health-related questions. Not occasionally. Regularly. As a second opinion. As a place to test concerns before saying them out loud. Sometimes even as a therapist, a confidant, or a space where embarrassment does not exist. When habits become consistent, companies stop observing and start building. At that…

This story continues at The Next WebRead More