DC Comics Goes All In on Amazon To Promote Superman Remake
The campaign features a co-branded, 60-second spot encouraging acts of kindnessRead More
Williams Sisters to Launch Video Podcast on X
The video podcast will provide an opportunity to witness their undeniable bond the Williams sisters share.Read More
Find Your Brand’s Retail Media Niche Beyond the Big Five
They’re not niche because they’re irrelevant. They’re niche because they go deep, not wide—and that’s exactly what certain brands need.Read More
Publicis Takes Mars’ $1.7 Billion Media Account From WPP
The French ad network will handle media duties, while IPG takes PR.Read More
Universal Ads Introduces First-of-Its-Kind TV Business Partner Program
Advertisers of all sizes and skill levels will be able to transition quickly from social media advertising to TV.Read More
The Outsider Candidates the Ad Industry Thinks Could Replace Mark Read
Industry insiders believe the network’s next leader will not be an internal promotion.Read More
Building Consumer Trust Through Data and Brand Purpose With Combe
Megan Lindstrand on why product quality is just the beginning.Read More
KCCI in Des Moines Tops Ratings in Key Marketing Demo
The Hearst CBS affiliate said it finished the May book winning Adults 25-54 from 4:30 a.m. to 7 a.m. and at 5 p.m. and 6 p.m. Read More
How Ryan Mayward Is Expanding Walmart Connect’s Retail Media Empire
Walmart’s scale and tech-forward approach are redefining how brands connect with today’s fragmented consumers.Read More
Lauren Spencer Promoted to Weekend Evening Anchor at KFSM
Lauren succeeds Rachel Williams, who left 5NEWS in June 2025 to pursue a new opportunity.Read More