CinemaCon 2025: Warner Bros. Hard Launches the ‘Summer of Superman’
An extended interview with the cast took the place of an extensive footage presentation.Read More
QVC Launches First 24/7 Live Shopping Streams on TikTok
The stream will feature QVC and HSN products and talent.Read More
Week of March 24 Cable News Ratings: MSNBC and CNN Record Primetime Viewership Gains
Fox News was still the most-watched cable news network but suffered week-to-week gains during both dayparts.Read More
Formula E Fortunes Ramp Up With New Media and Sponsor Deals
Formula E’s fortunes make the turn with media and sponsor deals as the electric circuit rolls into Miami with creators including Brooklyn Beckham, an AI-driven Google Cloud deal, and a 35% spike in viewers.Read More
As Economic Challenges Persist, Your Brand Can Still Innovate
Limiting your competitive analysis limits your understanding of potential threats—a mistake you can’t afford to make.Read More
How to Build a Minecraft Movie Marketing Campaign
Minecraft is the latest property to ride the wave of video game adaptations.Read More
Three Offices Unite to Form West BBDO
BBDO has merged its Los Angeles, San Francisco, and Dallas, TX offices under the name West BBDO.Read More
Creating Brand Impact That Lasts Beyond the Moment
This post was created in partnership with Cirque du Soleil Key takeaways Brands are no longer content with one-off activations or fleeting impressions. They want partnerships that spark deeper connections, […]Read More
NBCUniversal and Jeep Rev Up a Partnership For The Real Housewives of Beverly Hills Reunion
Jeep is the first official auto sponsor in Real Housewives franchise history.Read More
Harry’s Plays With Action Movie Tropes as the Brand Gets a Makeover
Harry’s amps its media spending, revamps its packaging and launches a new campaign with Zulu Alpha Kilo New York, Mythology and Collins.Read More