Prime Video’s Low Engagement Is Amazon’s Big Opportunity
Viewer engagement with Prime Video is comparatively low but rising, providing the company with an opportunity to monetize its massive subscriber base with advertising.Read More
VML Wins Account for EV Charging Network Ionna, Which Aims to Challenge Tesla’s Dominance
VML is leading brand creation and design for Ionna, an EV charging network founded by eight automakers.Read More
Ryan Reynolds’ Maximum Effort Debuts a Wine Brand With Deadpool’s Lovably Hideous Dog
Ugly Estates, a collab between Gallo and Maximum Effort, drops a new modestly-priced boxed wine brand into a growing category.Read More
Simmering with Ambition, Noodle Newcomers Stir Up Ramen for the First Time In 50 Years
Beginning around five years ago, a brigade of hopefuls marched into the category.Read More
Newsmax Rings the NYSE Opening Bell to Launch Its IPO
At its peak, Newsmax’s market capitalization reached nearly $30 billion.Read More
Revolving Door Round-Up: Antonia Hylton and Elise Jordan to Co-Host The Weekend
Steve Kornacki will stay with NBC News after MSNBC breaks off into SpinCo.Read More
Tuesday, April 1 Evening Cable News Ratings: Special Elections Boost CNN’s Primetime Numbers
CNN finished third overall, while Fox News took the top spot and MSNBC finished in second in primetime.Read More
Scott Simmons Leaves WAPT for State’s Emergency Management Agency
Simmons joined the ABC affiliate in 2003 after working at WDSU in New Orleans for more than 10 years.Read More
Final Deadline for ADWEEK’s 2025 Agency All-Stars Is Approaching
Submissions are due by April 21.Read More
Enter ADWEEK’s 2025 Media Plan of the Year Awards Before the Final Deadline
Get your submissions in by April 21.Read More