In a conversation at ADWEEK’s Mediaweek, Amazon head of U.S. live sports and video sales Danielle Carney confirmed that the streamer sold out of ad inventory for its Black Friday National Football League game between the Kansas City Chiefs and Las Vegas Raiders. And conversations were already kicking off at the beginning of the year….Read More
Earlier this month, on Canadian Thanksgiving, a significant story about the country emerged from the neighbor that doesn’t do Thanksgiving until November. (CJR)Read More
Amazon Prime customers are accustomed to smashing that “Buy Now” button when they want to make an order pronto. Now, Prime Video–the retail giant’s streaming division–is betting that those same customers will smash the “Watch Now” button on its new competition series, Buy It Now. Premiering Oct. 30, the show allows Prime Video to cast…Read More
PRINT HED: Signal Turns to Noise PRINT DEK: The streaming wars have a loser: consumers PULLQUOTE IF NEEDED: “Now that the streaming industry is starting to mature, it’s funny how we are circling back a little bit to the original model.” Brandon Katz, Parrot Analytics During the 76th Emmy Awards last month, actress Jean Smart…Read More
PRINT HED: Talia Arnold PRINT DEK: The co-founder of Exverus Media on building a people-first agency. In 2014, the founders of Exverus Media set out to build the kind of agency they always wanted to work for. Tired of 12-hour workdays and having no personal life, they encoded flexibility and work-life balance into Exverus’ DNA…Read More
Periods were an extraordinary invention. It took thousands of years of writing before we settled on this simple convention.
The most direct way to improve your writing is to make your sentences shorter.
I was reading a magazine article yesterday and was rapidly losing interest. The topic appealed to me, but I couldn’t keep reading. Then I noticed that halfway through the first column, I was still on the same sentence.
We have trouble keeping that long a string in our heads at once.
You can make sentences too long.
But it’s hard to make them too short.
With a week to go until Election Day, emotions are running high on both sides of the aisle. And on Monday night, those emotions boiled over into public view on CNN’s NewsNight with Abby Phillip when conservative commentator Ryan Girdusky made a bigoted remark to fellow panelist, Mehdi Hasan. Phillip immediately took point on lowering…Read More
Mary Anne Fox has been named vice president of programming for New York ABC-owned station WABC. In her new role, Fox will oversee the programming strategy for all non-news programs across WABC, including Live with Kelly and Mark. This position was previously held by esteemed television executive Art Moore. “Mary Anne Fox brings a wealth…Read More
As the travel industry continues to evolve, Carnival Cruise Line is navigating new consumer expectations while staying true to its brand. In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Amy Martin-Ziegenfuss, chief marketing officer at Carnival Cruise Line. She discusses how the company embraces innovation…Read More
In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder & CEO of MikMak, sit down with Linda Bethea, chief marketing officer of Danone North America. Bethea shares her insights into how Danone’s mission of delivering health through food to as many people as possible aligns with…Read More
