E.l.f. Cosmetics and Pinterest Launch Personalized Beauty Tool Based on Color Analysis
E.l.f. Beauty attempts to take the guesswork out of viral beauty craze with “color e.l.f.nalysis” on Pinterest.Read More
There’s a Deep Generational Divide Over Digital Brands, Morning Consult Study Shows
2025’s Most Trusted Brands Report unveiled at ADWEEK House in Cannes Lions.Read More
5 Marketing Truths You Won’t Hear at Cannes
Beneath the festival’s polished surface, marketing faces an existential threat few on the Croisette will acknowledge.Read More
Advertisers Can Buy Product Placement Ads Through The Trade Desk
The Trade Desk is partnering with AI startup Rembrand to bring virtual product placement to its platform, expanding its creative capabilities as competition from Amazon and Viant intensifies.Read More
Criteo Is Going After Google With a New Way To Buy Retail Media Programmatically
Criteo today announced that advertisers can buy retail media display ads programmatically through its platform.Read More
Meta’s Advantage+ Adds Gen AI Tools for Advertisers and Agencies
The new features include the ability to transform still images into video.Read More
Comcast Advertising Partners With Mastercard, Marpipe on Performance-Based Ad Solutions
Comcast is teaming with Mastercard and Marpipe for advanced measurement and attribution tools.Read More
During Cannes, Climate Activists Are Fomenting Discontent Among Those Back at the Office
Stuck at the office while your executives are partying on beaches and yachts at the Cannes Lions festival? That’s true for thousands of advertising and PR agency employees, and climate […]Read More
Disney’s DRAX and Amazon DSP Team Up for Smarter Ad Buys
At Cannes, the companies announced an integration between Disney’s Real-Time Ad Exchange (DRAX) and Amazon DSP.Read More
Adobe Doubles Cannes Spend to Court AI-First Creators
Adobe spent twice as much on its Cannes Lions presence this year, its vp of marketing, Stacy Martinet, told ADWEEK. Read More