Old Building, New Foundation: The Empire State Building’s Social Media Makeover
The brand has worked with companies like Disney and Hasbro.Read More
NBCU Shoots and Scores With Sports-Heavy Upfront Presentation
NBCU emphasized its franchised-focused, multi-platform approach to reaching audiences in upfront.Read More
The Follower Is Dead—Urban Outfitters Adapts to New Social Era
“The era of the follower is dead,” said the brand’s head of brand marketing and communication.Read More
SAP to Roll Back Diversity Programs in the US
SAP is the latest international company to comply with the Trump administration over its DEI demands.Read More
Bitcoin Payments to Be Accepted at Steak ‘n Shake US Locations Starting May 16
Steak ‘n Shake’s 393 U.S locations will accept this form of crypto payment.Read More
AB InBev Commits to ‘American Beers and American Careers’ as Trump Tariffs Loom
The new ad ends on the line: ‘Investing in American beers and careers since 1857. We’re Brewing Futures.’Read More
Binging with Babish Evolves Creator-led Advertising by Taking Unconventional Risks
Rea has used food to work with non-endemic partners, such as when he made duck fat fries to promote the premiere of John Wick 4.Read More
Amazon Drops 3 New CTV Ad Formats Ahead of Its Upfront Presentation
130 million people see Prime Video ads each month, the company claims.Read More
NBCUniversal Brings NBA on NBC Throwbacks Into Its Peacock Present
NBC is bringing back its NBA past.Read More
Fox’s New Streaming Service to Be Called Fox One
Fox One will have livestreaming and on-demand options and feature advanced personalization technology.Read More