Why Sabrina Brier Doesn’t Chase Social Media Numbers for Virality
Sabrina Brier shared her journey from overcoming self-doubt to achieving viral fame on May 14.Read More
Here’s How Week 1 of The Briefing with Jen Psaki Performed for MSNBC
The Briefing’s ratings came in below The Rachel Maddow Show’s Tuesday through Friday performance.Read More
Netflix Ad Tier Hits 94 Million Global Monthly Active Users
Netflix announces at upfront that it reaches 94 million monthly active users globally.Read More
Warner Bros. Discovery Gives Upfront HBO Max Prestige
WBD gives upfront some HBO Max prestige as everything from sales to TNT Sports gets an upgrade.Read More
Discord and Substack Say Niche Communities Are the Future of Platform Media
At Social Media Week, the firms positioned their tightly knit communities as leading forums for audience engagement.Read More
Burberry to Cut 1,700 Jobs Globally
Most of the cuts will come from Burberry’s corporate offices.Read More
Airbnb’s Next Adventure Is About Connections, Not Just Vacation Stays
Airbnb has unveiled a new campaign, app, Experiences and Services platforms.Read More
WBD Unveils New Ad Targeting Tools Ahead of Upfront
Warner Bros. Discovery unveils new ad tech ahead of upfront as its NEO and DemoDirect look to connect brands, audiences, and content more efficiently amid fragmented media.Read More
X’s Head of Marketing Angela Zepeda Confirms an X Brand Campaign Is Coming Soon
The exec told ADWEEK that the social platform plans to redefine itself post-Twitter later this year.Read More
Max Rebrands as HBO Max (Again)
The rebrand precedes HBO’s biggest and most expensive series—a Harry Potter adaptation.Read More