Roblox’s Christina Wootton on the Future of Digital Branding
The online gaming platform has 85 million daily users.Read More
Where is your N + 1?
If three people are coming over for dinner, does that stress you out?
What if it’s 17?
If you’re giving a talk explaining your strategy to four people, does it feel like a high-risk event? What if it’s 54?
How many more people are required before it flips to stressful? Because the last person is just one person.
If you’re performing in an auditorium, there are still only thirty people you can see from the stage.
N + 1 is just 1 more.
CoComelon’s First Ad Campaign Is a Tame Day in the Life of a Parent
CoComelon’s first ad campaign was inspired by some of the show’s most popular videos, according to Moonbug Entertainment.Read More
On Sends Zendaya to Space as Challenger Sportswear Brand Continues Lifestyle Push
On created a fictional film trailer set in the cosmos for the latest chapter of its collaboration with Zendaya.Read More
OpenAP Unveils New Technology to Help Determine Streaming Video Identity Data
Open Identity will help quickly identify audience data usage for streaming video across multiple publishers.Read More
As Levi’s Beyoncé Ads Up Sales, Willie Jones Enters the Chat
After hailing the ‘Beyoncé effect,’ the denim brand continues its collab with a 1988 remake.Read More
When Did Chaos Get Safe?
The weird is now polished, the absurd is now A/B tested, the irreverent is now legal-friendly.Read More
ADWEEK and SMG Partner For Retail Media Event in October
SMG, a U.K.-based company that operates retail media networks for clients like General Mills and Kellogg’s, has partnered with ADWEEK to host the third annual Retail Media Summit UK, an event owned by SMG. The event will take place on October 15 at Outernet London.Read More
Inside Madwell’s Mayhem
In this debut episode of our flagship podcast Adspeak, we take a behind-the-scenes look at how ADWEEK uncovered the inside story of Madwell’s descent into madness––from sniffing out rumors to convincing over a dozen inside sources to speak about their experiences with the agency.Read More
No One Cares: What We Can All Learn From Liquid Death’s UK Demise
Liquid Death didn’t fail because of its brand. Actually, it didn’t fail at all.Read More