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The agency will oversee the retailer’s own paid media plus its ad business.Read More

McCann has won the Hefty and Reynolds Consumer Products business.Read More

A Russian-born gaming mogul has been named the UK’s richest person under 40 — in a ranking dominated by tech entrepreneurs. Dmitry Bukhman, 39, built his fortune after founding mobile gaming giant Playrix. His estimated wealth of £12.54bn tops The Sunday Times 40 Under 40 Rich List — and makes up over a third of its £36.2bn combined total. His net worth has nearly doubled since last year. As a child in post-Soviet Russia, Bukman taught himself to code. Alongside his older brother Igor, he built his first game with an old Pentium PC given to them by their grandfather.…

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A new film from Eli Lilly sounds like a recruitment ad, but it doubles as a brand manifesto to showcase the pharmaceutical company’s values.Read More

Tucker joined WTVQ in June of 2023 as the station’s weekend sports anchor and reporterRead More

At market research firm Kantar’s Brand Summit event on May 15, the parent companies of those storied brands, including Mars Wrigley, Diageo, Inspire Brands, and Newell Brands, revealed their strategies for growing in a time of tariffs and economic uncertainty.Read More

At upfront, Fox ad boss sells a Super Bowl-like event to every crowd with big, elusive audiences.Read More

The Briefing finished under the million-viewer mark.Read More

Ali Niknam has built Dutch fintech Bunq into one of Europe’s biggest neobanks. But he fears the Netherlands is now driving entrepreneurs away. The Bunq founder and CEO is alarmed by the country’s business mindset. He believes risk-aversion, growing insularity, and hostility to ambition are pushing talent overseas. “Many of the best entrepreneurs I know have either left or are considering leaving,” Niknam tells TNW. Surveys back him up. A poll last year found that almost one in five Dutch entrepreneurs were considering relocating — up from nearly one in eight in 2023. Another study found that 24% of large…

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Europe has been turning uranium into energy for over half a century. In the process, the continent has amassed vast stockpiles of nuclear waste. This radioactive material can take millions of years to become safe, and no one really knows what to do with it. Thorizon, a Franco-Dutch startup, has an idea: reuse the nuclear waste to generate new energy. The company is developing a small modular molten salt reactor (MSR) that runs on a mix of spent nuclear fuel and thorium, a radioactive metal with untapped potential.  Thorizon aims to begin construction of its first reactor, Thorizon One, within…

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