Friday, June 6 Evening Cable News Ratings: The Five and Jesse Watters Share Top Honors
The Five was first in total viewers while Jesse Watters Primetime claimed the demo.Read More
Snap Dangles Thousands in Free Ad Spend As Potential TikTok Ban Deadline Nears
Buyers say Snap is “aggressively” pitching incentives to shift budgetsRead More
DC Comics Goes All In on Amazon To Promote Superman Remake
The campaign features a co-branded, 60-second spot encouraging acts of kindnessRead More
Williams Sisters to Launch Video Podcast on X
The video podcast will provide an opportunity to witness their undeniable bond the Williams sisters share.Read More
Find Your Brand’s Retail Media Niche Beyond the Big Five
They’re not niche because they’re irrelevant. They’re niche because they go deep, not wide—and that’s exactly what certain brands need.Read More
Publicis Takes Mars’ $1.7 Billion Media Account From WPP
The French ad network will handle media duties, while IPG takes PR.Read More
Universal Ads Introduces First-of-Its-Kind TV Business Partner Program
Advertisers of all sizes and skill levels will be able to transition quickly from social media advertising to TV.Read More
The Outsider Candidates the Ad Industry Thinks Could Replace Mark Read
Industry insiders believe the network’s next leader will not be an internal promotion.Read More
Building Consumer Trust Through Data and Brand Purpose With Combe
Megan Lindstrand on why product quality is just the beginning.Read More
KCCI in Des Moines Tops Ratings in Key Marketing Demo
The Hearst CBS affiliate said it finished the May book winning Adults 25-54 from 4:30 a.m. to 7 a.m. and at 5 p.m. and 6 p.m. Read More