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Paramount has been utilizing more intimate upfront events since 2023.Read More

The seasoned marketer will serve as the household goods company’s ‘customer Czar.’Read More

A Tinder Swindler survivor has launched a tool to fight the scams that upended her life.  Pernilla Sjöholm, who starred in Netflix’s hit documentary The Tinder Swindler, cofounded the platform — called IDfier — alongside computer scientist Suejb Memeti.  Released globally today, IDfier provides a human-to-human identity verification system. The platform promises a simple yet secure way to check who you’re interacting with. Users verify themselves by first scanning their passport, driver’s license, or ID card with their phone camera. If the document has an NFC (near-field communication), IDfier will also scan the chip for additional security. The user then…

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Major holding companies are bracing for the potential impact of new tariffs, with leaders from WPP and Omnicom directly acknowledging growing uncertainty, while IPG and Publicis emphasized broader macroeconomic volatility without specifically citing tariffs.Read More

In today’s marketplace, pricing is far more than a number. It’s a brand signal.Read More

Advertisers can now measure sales from in-store digital ads across retailers including Hy-Vee, Cub Foods, and ShopRite. These retailers and others use Grocery TV‘s tech to sell in-store ads. Grocery […]Read More

Pace was the news director at WOI in Des Moines, Iowa.Read More

Jansing spoke with TVNewser about this weekend’s funeral, and what happens next.Read More

OpenAI’s move pits it against Perplexity, a contender in AI search which introduced a similar shopping experience last year.Read More

Clothing brand Jenni Kayne’s vp of growth marketing, Laura Savage-Finch, has left the company, ADWEEK has learned. A brand spokesperson confirmed that Savage-Finch’s last day was April 11 and her […]Read More