Implementing agile marketing in the planning process results in better internal communications and client relations.
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Key Insight: Some college football marketers had already shifted their spend to the NFL as a result of last month’s Big Ten and Pac-12 postponements. Just one month after the Big Ten conference opted to postpone its fall sports seasons–including college football–due to Covid-19, it has reversed course and will begin playing football games starting…Read More
Instagram recently began rolling out six sets of voting stickers to encourage users to vote in the 2020 U.S. election. Our guide will show you how to use these stickers on an Instagram Stories post. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Once you’ve taken or uploaded a photo…Read More
Neighborhood social network Nextdoor is waving to its users via its redesigned logo. Nextdoor said it incorporated a wave over the N in the logo as a “universal gesture of connection,” as well as “a warm welcome to all and a reminder that when we reach out to connect with those nearby, the possibilities are…Read More
Winter is coming–not to Westeros, but to Chicago–and creative branding agency HoneyWired is bringing some augmented reality snow to the Windy City. HoneyWired teamed up with the City of Chicago to create an AR snow globe lens. The agency noted the potential for a difficult winter, as people will spend more time indoors, where Covid-19…Read More
What if refugees were seen as heroes, instead of victims? A new ad by VaynerMedia London for Unicef repositions the way people think about migrants as fellow human beings with hope, dreams, ambition and potential–all the makings of a video game hero. The one-minute hero ad, titled “Reimagine the world like a gamer,” aims to…Read More
If you’re shopping for an electric vehicle, you’re probably considering a bunch of features, but price and range probably sit at the top of the list.” However, it turns out that most EVs aren’t that different when you compare their price and range. Sure, this isn’t surprising by any stretch. There is a direct relation between battery cost and size, and how far an EV can drive on a single charge. Bigger batteries mean more range but are also more costly. In the EV world, you pay for range; in the combustion engine world, you pay for feature and other vehicle attributes.…
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Key Insights: Publishers have leverage against Apple, especially in light of the pandemic. Apple has staked its brand identity on putting user privacy first, and everything it does aims to serve that goal. Apple’s proposed decision to require users to opt-in to share their data in iOS 14 got a gloomy reception from publishers, but…Read More
Many digital marketers have employed a vanity domain at least once in their careers, employing a snappy second extension or URL to redirect customers to a main .com destination. But a growing trend sees domain extensions that are less about vanity and more about purpose and social good. That includes the .black extension, used for…Read More
Google is rolling out a new way to browse and shop for products based on location — sort of like a fusion between Maps and the Shopping tab. The new location-based shopping option practically integrates Maps straight into the Shopping tab. It works similarly to the way you can locate stores by typing, for instance, “McDonalds nearby.” The only difference is now you’ll see tagged locations for products, not just stores. To use the new feature, simply search for the product you’d like, navigate to the Shopping tab, and click the “nearby” filter underneath. Alternatively, you can just add the…
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