The Trustworthy Accountability Group has a new brand safety certification program that outlines a set of industry standards to prevent ad misplacement and ad fraud. At the time of today’s launch, TAG boasts 112 companies that are already certified under the program, including industry giants such as Amazon Advertising, Google, Facebook, GroupM and Walmart. Thirty-one…Read More
It’s not exactly headline news, but Americans do happen to like avocados. According to the USDA, Americans’ consumption of the enormous green berry has tripled over the past 20 years, and now every citizen of the land will eat over 8 pounds of avocado this year. This past weekend, amid the preparation for Labor Day…Read More
This article was originally published by Christopher Carey on Cities Today, the leading news platform on urban mobility and innovation, reaching an international audience of city leaders. For the latest updates follow Cities Today on Twitter, Facebook, LinkedIn, Instagram, and YouTube, or sign up for Cities Today News. Parking on pavements could soon be banned across England under new plans to make journeys for disabled and visually impaired people more accessible. According to the UK Department for Transport (DfT), over 95 percent of wheelchair users and people with visual impairments say they have experienced problems navigating vehicles parked on pavements. Such parking is…
So you like TNW? Then join our upcoming online event, TNW2020, you don’t want to miss it. Amidst an epic legal battle between, well, Epic and Apple, Nintendo has announced a Fortnite-themed special edition of its Switch console. The console is slated to hit stores in Europe on October 30, according to Eurogamer. It’ll also drop in Australia and New Zealand, albeit a little later on November 6, NintendoLife reports. The pricing for Europe remains unclear, but NintendoLife says the Fortnite-branded Switch will retail at about $350 (AU$469.99) in Australia. [Read more: These tech trends defined 2020 so far, according to 5…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. After Delighting Us With Rick Moranis, Ryan Reynolds Drops 2…Read More
Key Insights More ad money is moving to the NFL as a result of college football postponements, which left advertisers with fewer gross ratings points options. Super Bowl talks are proceeding more slowly than last year, but have picked up in recent weeks. After most professional sports were sidelined in March by Covid-19, several leagues,…Read More
The sudden cessation of international tourism as a result of the COVID-19 pandemic has brought the world’s largest employer to a standstill, with widespread hardship following in its wake. Can the sector recover?
It is hard to overestimate the impact of Covid-19 on tourism. It is harder still to overstate the impact on those countries, regions and resorts that are heavily dependent on foreign visitors. From the beaches of Bali and Fiji to the Safari parks of Kenya and South Africa and the dunes in Namibia, the impact has been devastating.
Namibia has been on lockdown for almost 6 full months which meant that no tourists were coming into the country at all. Only recently did the Namibian government decide to kickstart a tourism initiative. Tourists would have to provide negative COVID-19 test results not older than 72 hours old before they would be allowed into the country and then they would have to spend 7 days at their first destination to curb the spread of the virus.
As hopeful as the country was to revive the tourism sector, this initiative has so far proven unsuccessful. The country has nor recorded a single tourist arrival at the Hosea Kutako International Airport since.
The current regulations are being reevaluated for arriving tourists and hopefully, the country will get their batch of international tourists as soon as possible.
If you do not know this already, Clicks has been in some hot water over an advert that they did in collaboration with Tresemme. Consumers are up in arms over the hair promotion and the company’s reputation is on the line.
Clicks evoked widespread fury by showing an advertisement on its website for TRESemmé hair products, with pictures that described the hair of a black model as “dry and damaged” and “frizzy and dull”, contrasting with blonde Caucasian hair that was “fine and flat” and “normal”.
The potential strength of consumer activism spoke loud and clear in the 6% drop in the Clicks share price in the wake of the insulting hair products advert they posted on its website last week. It sends a clear message to corporations: sensitivity to your customers is key to your reputation, which is key to your sustainability.
Now, Clicks is not the first company to have done something insensitive and quite frankly, something avoidable like this. Lots of other companies have done that in the past. The outcry from consumers has led to senior executives resigning their roles and Clicks putting out a statement that they will boot Tresemme off their shelves. The worst is only beginning for Clicks, keep a lookout on how they get through this self-made saga.
Our robot colleague Satoshi Nakaboto writes about Bitcoin every fucking day. Welcome to another edition of Bitcoin Today, where I, Satoshi Nakaboto, tell you what’s been going on with Bitcoin in the past 24 hours. As Sloterdijk used to say: If you love yourself, you won’t do drugs! Bitcoin price We closed the day, September 09 2020, at a price of $10,242. That’s a minor 1.06 percent increase in 24 hours, or $108. It was the highest closing price in one day. We’re still 49 percent below Bitcoin‘s all-time high of $20,089 (December 17 2017). Bitcoin market cap Bitcoin‘s market…
